13 Ways to DESTROY Your Competition (Legally)

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[Miyakizilla]

Like if you want others to see this reference

1 - Network Effects 0:05
2 - Exclusive Control Over A Resource or Technology 3:14
3 - Government Regulations and Licensing 6:19
4 - Economies of Scale 9:11
5 - Vertical Integration 11:39
6 - Strong Brand Identity and Customer Loyalty 15:03
7 - Strategic Pricing 17:12
8 - Exclusive Contracts and Agreements 20:53
9 - Huge Capital Requirements 24:37
10 - Intellectual Property 26:50
11- Acquisition & Mergers 30:23
12 - Need To Haves 35:15
13 - Control Over Distribution Channels 39:30

[DevonWayne]

Bruv is locked in a room with a green screen and can't escape until 1, 000 videos are filmed at 30-55 minutes each

[seanferres]

Alex Hormozi casually destroying every business degree on the planet with a 42 minute video

[jazimfarhaj]

Okay, now what about illegally?

Edit: i would like to thank everyone for the great ideas although it is concerning how you could come up with them so fast.

[MalcolmLoudon]

My favourite example of deep-seated vertical integration is Henry Ford owning sheep farms for their wool seat covers. That one always stuck with me for some reason!

[ChrisHunterSavesTheDay]

Chapters:
00:00:00 - Network Effects In Destroying Competition
00:01:46 - Building A Network With Added Value
00:03:45 - Competitive Advantage In The Natural And Technological World
00:05:39 - Government Monopolies And Licensing
00:07:32 - Licensing And Market Advantage
00:09:31 - The Power Of A Low-Cost Leader Strategy
00:11:32 - Destroying Competition Through Vertical Integration
00:13:23 - Vertically Integrating The Publishing Process
00:15:12 - Building A Strong Brand
00:17:06 - Strategic Pricing
00:18:57 - Discriminatory Pricing With Ethical Considerations
00:20:45 - Exclusive Contracts With Three Different Parties
00:22:31 - The Power Of Distribution Networks
00:24:14 - The Challenges Of Huge Capital Requirements
00:26:08 - Competitive Advantage In Business
00:27:59 - Protecting Intellectual Property
00:29:51 - Using Brand Licensing For Business Growth
00:31:35 - The Power Of Consolidation And Acquisitions
00:33:25 - Growing Through Acquisitions
00:35:04 - Innovative Business Models
00:36:53 - Disrupting The Music Industry With Free Music
00:38:40 - Using Free Membership As A Lead Magnet
00:40:23 - Creating Competitive Moats
00:42:22 - Creating Life-Changing Wealth

[TheOriginalAlexander]

Holy smokes. Alex is coming in with the bangers!!!

[arigutman]

Alex, you have some of the most insightful content on YouTube.. Keep it coming. Thank you. That is all.

[undrwtrbskt]

in a different video, you were discussing with Leila what the purpose of this “whole thing” was and I feel like you have found it.

“private enterprise is the only way to save the world…and build businesses that last so capitalism has a fucking chance” -Alex Hormozi

NEW PURPOSE: UNLOCKED

happy for you man!

[KristenFish]

The way these videos get me into a creative flow has become addicting. Would love individual videos that really breakdown some of these strategies.

[elsihametaj]

Just a small correction.

On the last talk Thiel gave at Aspen, he basically said that investing in space x was sort of risk free, since the company would have been cash flow positive because all of their gov projects would have been fully prepaid. He even said Musk did not need any money at that time, there was only a problem regarding some gov regulation which demanded a certain working capital from the bidders.

Small story short, Space X was not this huge capital spending upfront, quite the contrary.

[Aedonius]

Just watch this muted. You will be astonished at how much you learn from his hand signals alone. My mind is truly blown.

[amargaikwad]

Forget the mainstream stuff and get the ebook money borlest, It's the only thing that works

[YaBoyfelipe]

14:05 Book publishers got their balls on their throat rn knowing that Mr Hormozi could destroy them if he wanted

[Sigh]

24:07 Love the little explanations given 😊

[Dheeidjdndbd]

This is the Hormozi version of 7 powers in business lol. Good stuff for sure

[QuantumSqueeb]

This guy is brilliant! I clicked the comment section and the video started 😂 10/10

[JaredJacobsonLaw]

This content, let alone how it’s delivered, is unlike any other 💯💯💯

[patrickst.pierre]

Got here in 1 Minute. Just in time for me to start my Creative Block for the evening. Thanks Alex, LETS GOOO! *Nose to the grindstone*

[Abi-kv]

I hit like before the first word of the video… I know it’s going to be worth my time