Marketing Quick Win

If you’re making tonnes of content for say Instagram - consider reposting the same content to LinkedIn, Facebook, Threads, TikTok & YouTube shorts.

You’ve already done the hard yards of making the content - get it distributed far and wide.

This can cause an extra 20,000-50,000 views for many brands, depending on where you’re starting from.

Some even say creating the content is only 20% of the real work - distributing it far and wide is actually the real 80%.

Some say to tailor the content for the platform - which I’m sure helps a little - but personally I think that’s overrated and not worth the hassle (unless you have plenty of staff to do it).

For easiest portability of your content - make the videos 60 seconds or less so they can be uploaded to all platforms (YouTube Shorts has the shortest max length)

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