How to Design Lightweight Experiments to Test Your Hypothesis

Here's a quick walkthrough of how to go from business problem to solution hypothesis and then think through:
- what's the most important thing to learn first?
- what do we need to learn about it?
- what's the fastest way for us to learn that thing?

I walk through a hypothetical example that shows you how to use 3 time horizons to think through your experiment ideas and how to quickly arrive at an experiment you can deploy today.