Facebook Ads aren't working. What can you do?

Meta Ads aren't performing like they used to. These are the 3 things I'm talking about every day to help get my clients on the right path in 2024...

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🧰 MEDIA BUYING & CREATIVE TOOLS:

😎 LET’S BE FRIENDS:

📸 YOUTUBE & CREATIVE GEAR:

📕CHAPTERS:
00:00:00 - 00:00:50 Facebook Ads aren’t working like they used to.
00:00:51 - 00:01:13 The 3 things you can do to get performance up THIS WEEK
00:01:14 - 00:04:00 What are the things you CAN control? LEVERS FOR PERFORMANCE
00:04:01 - 00:06:35 What are things you CAN’T control? (But can plan for)
00:06:36 - 00:10:03 Brands that have these 2 things are succeeding in 2024
00:10:04 - 00:14:39 How you can be more strategic with your creative strategy

[DaraDenney]

Sometimes I’m afraid that these kinds of videos will be too high-level and not tactical enough. But I wanted to give some insight into real conversations I’m having with brands right now in April 2024. The solution isn’t always as easy as “test this creative” or “try this account structure”.

If you’re having big problems with your performance on Facebook Ads today, your focus should not be on the button pushing inside of Ads Manager.

It should be about if you’re actually well positioned to succeed on this platform in 2024. Many brands are not.

[purpose]

This video took too long to come out. Was waiting for one of the major industry leaders like you to talk about it

[akinyeleoluyemi]

One of the best videos in years, this video is a testament that most of the time, the problem with your ads..probably has nothing to do with your ads and no amount of testing will turn this around. You must ensure that anything that could be a potential bottleneck is dialed in:

-Market awareness stage
-Sophistication level
-Positioning
-Offer
-marketing angles
-CRO & Landing pages
-much

[MartinBenesCreative]

After Feb 14 ads went down the rabbit hole. Mostly because as every year at the end of Q1 Meta releases updates and this mess with the algo. They should get to normal soon. The problem is that the new normal is not the great normal as it used to be.

[brunoazevedo]

Finally someone who talks about meta problems at the moment, this is more oriented to brands all ready exist, imagine who try to get in the market, so disappointed at this stage

[libertariancountry]

My facebook ads work incredibly well at $100 a day. But if I start the campaign at $200 a day, it does like 5x worse. Maddening.

[maisonnotxce]

Thank you for this! I paused my account and shift to TikTok and am doing much better.

[ParmodKumar-sihf]

Switching from Facebook Ads to cold emailing was the best move I made. DoYouMail has been my top choice for four months. Unlimited sending from unlimited domains and dedicated IPs take the hassle out of email campaigns. The automatic DNS configuration is a lifesaver. It is cost-effective and reliable, definitely worth exploring.

[Montiorzumbi]

I thought I was losing my mind but I did notice a decline in meta ads. Glad to know i was right

[Steve-Ze]

Thank you for sharing your thoughts Dara. Embracing a strategic mindset is indeed essential and often serves as a cornerstone for ongoing success. This approach helps us make more informed decisions, anticipate challenges, and seize opportunities effectively. By consistently applying this level of strategic thinking, we can better navigate complex situations, adapt quickly, and achieve our goals more efficiently. Your emphasis on being strategic resonates deeply as we strive to enhance our capabilities and drive positive outcomes.

[soumyajitsen]

Finally someone made a video and pointing out this topic!

[lucasn]

Glad to see public faces mentioning this, but I have to say the content of the video isn’t really actionable, a bit disappointing. It may be insightful, inspirational.. but in reality we already do all these things daily as founders on smaller brands. Meta may be fixed tomorrow, or next year, we need to switch tactics, not someone who tell us to switch tactics :/
I was expecting more insight on alternate strategies like some tactics via physical mail campaign, email marketing tactics, partnerships with brands, affiliates, referral, brand ambassadors.. we all know we need to rethink our strategy, but we could use a little help on some out of the box strategies that have worked for others. As someone who work with multiple companies, you must have seen various tactics.
I really don’t mean this in a bad way, just sharing what I was expecting from this video title

[binhle-bjqg]

it's not the platform, or the AI. it's competition. Meta has reached its maturity/ saturation stage. Sellers have to be very good to win, meaning their business need to be solid BEFORE they come to Meta. Meta is an amplifying tool. if your product is targeting an untapped market, you get amazing result. If you are one of many, you are out of luck

[kylehale]

I liked this format Dara, simple and relaxed. Was nice to see you talking about more holistic things to like budgeting/expenses as managing your cash flow right now is really important.

[koskideborah]

I really needed this video at this point, Thank you so much Dara.

Please is there any media buying community, one can join, to share ideas, unburdening and getting great results as media buyers.

[EcomCarl]

Great insights on navigating the shifting landscape of Facebook ads! Focusing on what can be controlled and preparing for external factors is key to adapting and thriving in any advertising climate. 👍

[antonettehicana]

I love this so much. I learned a lot. Thank you, Dara.

[FranciscoGonzalez-rnmf]

Nive video, very nice information, about DPA, do u recommend me to have it on a different ASC or all kind of ads in Just unique campaign? Thanks, i Just want to scale and spend more budget...keep doing these videos..

[TheRonellCross]

This video was super valuable and insightful, thanks for sharing. Also, this video setup is legit, the video looks great.

[danangesaffan]

amazing amazing video you make dara. can i ask u how about online casino brand strategy ?