A Lively Chat With Alton Brown About His Love Of Watches | House of Craft

It's a brand new year, and that means a brand new video from the UBS House of Craft. For this installment, Ben and James are thrilled to hit the stage with none other than Alton Brown, the prolific presenter, food scientist, author, and entertainer. Alton has been a long-time supporter of Hodinkee, even speaking at Hodinkee 10 back in 2018, and in this conversation, we learn about the evolution of his watch taste, his work as a live entertainer, and his recent collaboration with Brew Watches in which he was able to design his own watch – the Brew Retrograph Relic. Stick around for a fun round of Q&A towards the end – we hope you love this chat with Alton Brown.

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#hodinkee #watch #watchcollectinglifestyle #luxuryaccessories #watchindustry #watchcollecting #luxurywatches #askmeanything

[cgmiliani]

Already one of the best watch related videos in 2025. Alton Brown is absurdly entertaining and very elaborate in the responses, without taking himself too seriously.

[peteroh]

Alton gets it. Pretty much no matter the topic, he can see past the surface and really connect with why something is worth diving into. This is why I appreciate him and John Mayer as the celebrity reps of the hobby. They aren't ashamed to dive in and geek out.

[watchesandburgers]

LOVED Good Eats when it was on TV. I remember to this day that the only single-tasker he allowed in his kitchen was the fire extinguisher. 🙂

[VMIyanks]

What a fantastic dialogue!! So rich and deep with philosophical points to ponder in my own watch journey! Thank you!

[qchang]

One of my favorite interviews from Hodinkee. Bonus points to Hodinkee staff if they could please find out where Alton got his suit.

[tcphoto]

A fun and poetic session. My first luxury watch at 61 (last year) was an Omega 3570.50 Moon watch because my father's birthday was July 21 and I think about him every time I look at it. BTW, I specialize in Food images and a friend ran into Alton in a Home Depot parking lot where she asked him for an autograph. He signed it something like, "to the crazy lady that asked for an autograph in the Home Depot parking lot". Needless to say, I'm a fan and that friend's husband actually got me into the genre after years in the Lifestyle genre.

[jakekiere]

Last time I was this early, Alton hadn't even Steaked his Claim on Good Eats yet.

[robertp]

Speaking of pocket watches….. a brand not spoken about is CYMA. No longer around but made beautiful pocket watches.

[ariadanzig]

What’s ur last meal? Mine is a tomato tarte tatain served with a full body red

[boutchmanz]

This guy bashed quartz watches and people who wear them like 10 years ago and I still ain’t over the snobbery of it. Petty, I know, but I’ll pass.

[michelevitarelli]

Fautina, (fake patina)- is just not my thing. I can’t stand it on cars, and I find it even worse on this wristwatch.

[visiondecalee-of]

You'll have a tough time topping this off

[TonioToutBeau]

Alton, I think you sell yourself short and can actually afford an FP Journe :)

[osoqwk]

Another day, another plug for custom designed watches..

[BIGBOYSAK]

Hodinkee is trash, but Alton Brown is GOATED.