What is Overchoice? [Definition and Example] - Understanding Cognitive Biases

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Timestamps
Intro - 00:00
Definition - 00:02
Example - 00:08
Outro - 00:22

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What is Overchoice?

Definition:
A cognitive process in which people have a difficult time making a decision when faced with many options.

Example:
When USSR collapsed and introduced a more capitalist system people had a harder time picking goods in stores as now they went from having 1 soda option to 20.

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What are Cognitive Biases?

A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make.

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