White-label 101: What is white-label?

Some of the world’s most successful companies don’t even make their own products. They simply resell someone else’s under their own brand. It’s a process known as “white-label.”

Think Amazon Essentials, Costco Kirkland and Wal-Mart Great Value. Consumers love them because they trust the brand on the label. In this video, Vendasta’s Dani Wawryk explains how digital agencies can take a leaf from their book and white-label their way to success.

👉 Vendasta is an all-in-one SaaS platform to help you scale your business and empower you local business clients to success.

00:00 Introduction
00:47 The key to white-label
01:22 White-label software
01:58 A powerful white-label social app
02:29 White-label fulfillment
03:03 White-label vs outsourcing