Getting Iced Out by the King of Bling | House of Dang Episode 3

Johnny Dang, AKA: “the King of Bling,” is hip-hop’s go-to guy for grillz, chains, and other custom jewelry pieces.

VICE meets up with Johnny at his brick and mortar store in Houston to see how business is doing in the star-studded week leading up to Travis Scott’s music festival, “Astroworld”.

In this episode, we’ll get an intimate look at the luxe, VIP treatment Johnny Dang & Co. give their heavy-hitter clients - whether they’re rapidly-rising, hip-hop rookies or rap royalty, like Bun-B.

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[dixynormous]

Johnny is the embodiment of the American Dream: an immigrant who made sacrifices, worked his ass off, perfected his craft and is now reaping the fruits of his labor. In addition he's improving the lives of many people around him, namely the 60 odd staff he employs. What a legend, respect to you JD!

[masterkinglee]

When Johnny said “easy money!” - he was referring to them rappers buying from him!

[michialharris]

A lot of these rappers makin monthly payments on jewelry

[rayzrealm]

*I'd like Vice to delve into the world of counterfeit assets in Hip Hop culture.*

[SergioCheco]

I remember him coming up in the early and late 2010’s and all Houston was promoting him. I have respect cuz of his grind, and loyalty to the Houston market. Get that money brother!

[robashton]

The phrase "more money than sense _or_ taste" springs immediately to mind.

[markanthonys]

Imagine believing a grill is a better investment then a watch 🤣

[bmovinz]

I only watch this to laugh at all the bad investments 😭 I can’t be mad at Johnny tho capitalism off the ignorant.. he’s the king of diamonds but yet he’s playing golf with his son and his son not wearing crazy chains 🤔yea he got y’all fools in his pocket facts

[grizzlyman]

Lots of haters on the comment section 😆 it's their money, they can do whatever they want with it.

[Dntlookfame]

Jonny boy got fired, I never liked him 😂😂

[AlexfromtheH]

2:40 "Alright that's How we Finesse a Hoe" 😂😂😂

[adeaye]

I died at 2:43 after he got off the phone, I thought he said, “aight that’s how we finesse a hoe.” 😂😭

[donwilson]

Bun B selling it like he's trying to get a discount

[cason]

this is all dumb as hell but i can’t help but like it at the same time lmao

[evilspock]

Johnny Dangs son learning business and wealth very young. He will be exceptional when he gets older.

[BostonsFnest]

Imagine if buying gold grills was common amongst doctors, lawyers, and accountants? 😂🤣😂that shit would be so funny

[trinity]

Props to Johnny for starting in H Town and going worldwide, everyone in Texas know and respect Johnny’s come up, who else starts with grillz 💯

[munoz]

If anyone robs JD, God forbid that happens then he should have a gang load of backup from these clients. He's such a humble person.

[NPCbot]

Proof that having money doesn't necessarily make you interesting.

[cjezinne]

5:46 "OH, That's Rick Ross..." 🤣🤣