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What is LTV and How to Calculate Customer Lifetime Value
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We learn what is ltv and how to calculate customer lifetime value.
We discuss why this is THE MOST important metric for operating a successful subscription-based business and how to use it to improve your conversion rate optimization and raise SAAS sales
Timecodes:
00:00 - Intro
00:26 - what is LTV
02:01 - Customer lifetime value model
02:40 - How to calculate customer lifetime value. Spotify example
03:53 - Summary
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