Chevrolet 2023, A Holiday to Remember.

The best part of the holidays is the memories, the ones we make and the ones we reminisce.
Watch this heartwarming story about a woman’s holiday journey to gift her grandmother the memories from years past. All told from the front-seat of a classic Chevrolet Suburban.

[charlesjefferis]

this goes beyond advertising… this is important storytelling…. well done Chevrolet. well done!

[sharonruthenberg]

This commercial deserves an award. Thank you for making me cry 🙂

[karenwall]

I spent many years as a psych RN and Memory Care Coordinator. Music is at the top of the list for bringing someone back, even for a little while. I am going to keep this one forever. I could not have said it better.

[peggyhemhausrr]

I lost my mom to Alzheimers and now my dad has it. Beautiful story

[catherinemartinez]

One never knows what will trigger a memory - a song, a picture, a story.

[saltflatracer]

My old chevy is like a time machine every time I get in it, God I miss my america.

[douglasroyce]

I'm a grown man , 66 years old and am not ashamed to say this has brought tears to my face .

[pgavery]

This by far is the finest five and a half minutes of television ever broadcast! Truly magnificent! Well done Chevy. This hit home for many, and it is appreciated! Merry Christmas!

[susanstandley]

I have watched this no less than 10 times, I LOVE IT! it's so moving and touching and I've cried each time... JUST BEAUTIFUL!

[sheilafredrick]

My dad had Alzheimer’s and this brought back my memories of him. Thank you Chevy for a beautiful touching commercial.

[sherylf]

We lost our mom earlier this year to Alzheimer’s. We had an orange carryall and listened to John Denver growing up so all of this combined into one video had me crying. Happy holidays to all.

[maddog]

When I first saw this last year I sent a thank you to the Chevrolet CEO for making this commercial. My Mom was in the early stages of vascular dementia I never thought that I'd be posting that she quickly deteriorated and on February 21st of this year we hold my Mom's hand for the last time. This commercial made me cry a little more than it did last year. Dementia and Alzheimer's what horrible diseases. Miss you Mom😢

[davidsconnelly]

🎄Tracy, the granddaughter, is the true hero of this short film (ad). She possesses a Christly love in many respects: She observes her little cousins being a bit freaked out by grandma’s catatonic state; she overhears her mother & grandfather discussing his challenges of bad days; she watches as her family maneuvers around grandma as if she’s a piece of furniture.
& then she takes action!
She tells her grandmother: “Let’s make it a good day…”
Tracy probably doesn’t expect anything more than giving the former matriarch of her large family the gift of retaining some dignity by going on a drive around their home town in gramp’s old Chevy truck — but something magical happens…
Tracy points out various spots around town where she was born & raised, & grandma slowly starts to recognize images that conjure up old memories. The most poignant moment in this Chevy ad is when grandmother & granddaughter sit parked in an abandoned drive-in movie theater lot where it’s revealed she first kissed her husband Bill, & as she & Tracy sing along to a John Denver 8-track — the power of love & music reconnects her to this world. 🎶 “Sunshine on my shoulders makes me happy / Sunshine in my eyes can make me cry…”
“Bill?” she ejaculates. “I need to see Bill! He can’t do dinner alone!”
Tracy drives home & when she pulls up front, Bill steps off the farmers porch & climbs into the truck, & then with teary eyes & trembling hands he pulls her face in for a kiss & she kisses him back.
Tracy, through a selfless & loving act, has brought her grandmother back from the underworld like a modern day Orpheus, reuniting her grandparents. Amor vincit omnia!
Sometimes the power of love can, indeed, conquer all. & that’s why Tracy is truly the hero of this story — a hero we all should emulate.
It’s humanity’s only hope & salvation. ✝️

[MichaelTill-vs]

I love our country, our people, our history. Good and bad. We’re a good people and blessed. So blessed.

[Todd_Eh]

1st "anniversary" of coming to this page to watch this advertisement again... And ill be back every year around this time to watch it again. Well done Chevrolet you have created an ICONIC advertisement!

[numatic]

my grandmother had a stoke and could barely talk or make a sentence. 2023 Christmas was the last time I ever saw her. Love you grandmaw.

[jdschramm]

This powerful commercial needs to be seen and reseen. Thank you Chevy for this touching illustration of what it means to be present for others, even when they cannot be present for us. I look forward to seeing the "viewed" numbers climb and climb on this treasure.

[cassandrawatrous]

I LOVE this commercial!
I watch it every time I'm on YouTube

[priscillamartinez-moskowit]

We lost our mother 3 1/2 months ago to dementia. Thank you so much Chevy for such a heartfelt commercial. 😢

[cidinhagasparo]

Congratulations, spetacular video, wonderful music, valuable message.