GIS Helps Marketers be More Targeted & Focused

Geographic information systems (GIS) can give marketers unparalleled insights into target audiences. With GIS technology, it possible to see the differences in lifestyles, behaviors, health outcomes, socioeconomic status, and purchasing preferences on a map. This insight can help marketers to personalize messages and deliver them through the most effective channel to reach a specific location-based target audience.

Swaay.Health was privileged to sit down with Dr. Este Geraghty, Chief Medical Officer at Esri, makers of ArcGIS, the world’s leading GIS technology platform. We asked her to share different GIS + Marketing use cases and explain why the use of GIS technology is advantageous for healthcare marketers.