SORRY NOT SORRY

a collection of songs that didnt make the original album

directed by TYLER OKONMA
dp: LUIS "PANCH" PEREZ
production: TARA RAZAVI for Happy Place

[hitroymathew]

He’s so artistic, just in about 3 minutes he tells a whole story talking about his past seeing all of his past selfs and being sorry for the things he has done but he is also not sorry because look where he is now. Than at the end you see his “naked self” or his true self, killing the facade that everyone know as Tyler. This guy is just amazing.

[phantomreptile]

The most disturbing part of the video itself is that we never see Goblin and Igor die, they don't have a shot where they react to the 'real' Tyler like Flower and Cherry do, they both just vanish, showing that even if Tyler doesn't see himself as them anymore, they embody things that he still harbors and most likely will never get rid of.

[BullShrimpler]

I love the fact that we never see Igor apologize, as he is the one who needs apologized to.

[tylerscreator]

Tyler dressed up as each of his albums has gotta be one of his best music video shots

[ColeRodgersX]

tyler’s throwaways finna be album of the year

[itsabdullahkhalid]

It's amazing how Tyler not only had all of these eras not only in the music video but in the song too:
Bastard showing his potential in the beginning
Goblin with the outburst rap style
Wolf solidifying that he has a vision that's different
Cherry Bomb with the smooth instrumental
Flower Boy with him being vulnerable about his sexuality
IGOR with the harmonies
Baudelaire with the braggadocio after making it this far
And shirtless Tyler talking about his real life issues as well as killing off all his alter egos at the end.

[galarianjay]

I’ve watched this probably six times and I still don’t see the grinch anywhere

[gabrielwood]

Cherry Bomb and Igor don’t speak because cherry bomb has nothing to be sorry for and Igor is singing backup and adlibs

[jojottvgamer]

The fact he switch his flow depending on what album persona is singing is fucking GENUIS ITS FUCKIN MAGICAL

[lawrencedibiase]

The shirtless him is his true self. He’s artistically explaining/representing each album and saying he’s sorry for that stage of his life but his true self is coming through killing his regrets. This is a masterpiece

[Alex_HDRN]

i fucking love the last 30 seconds. all the build-up, all the panic, all the rage, just to be cut off by silence followed by a slightly sinister but mostly calm loop at the end. i keep revisiting this version because i really like the ending being purely instrumental.

[DMMA]

I'd make the argument that of this generation, he should be getting the same recognition as Kendrick. His production is unparalleled, particularly growing as an indie rapper to who he is now. His lyrics touch on things with increasing depth and his features have been fantastic. That's not going into his creativity and style and and growth.

[heydame]

I love how each persona was in the music vid and how there’s a piece of every era in the song. Wether it’s Sir Baudelaire talking his shit, Igor’s vocals, or goblins rough edgy little verse, it’s all perfect. The little pieces of every past album in here let the song seem like a grand opening to a well deserved finale for Tyler the creator. Also notice the order of which shirtless Tyler kills the others. Igor/flower boy are killed off screen, cherry bomb is seen being rushed for a split second. Then wolf is dragged off and goblin/bastard are then killed off screen as well. Why would he leave sir Baudelaire for last? Probably because sir Baudelaire is the most pretentious and egotistical of the bunch. Tyler is essentially killing his ego last. Once you kill your ego, a new transformation will occur…likely leading us to a new Tyler for the next album. I’m afraid this one might be his last because of it.

[ianpriest]

I have a feeling this next album is going to be the deepest, most personal, completely honest that Tyler has ever been. The shirtless Tyler represents a Tyler that’s not hiding his identity, he’s literally bearing his emotions on his chest.

[greysonchristmas]

One year ago, a masterpiece was made. Crazy how time flies by so quickly.

[sofiafine]

Super sad Igor or cherrybomb didn’t get a line but I think Igor got background vocals and Cherrybomb got the instrumentals

[zpicgamers]

Legit he dressed up as all of his albums and showed his backstory and apologized. killed his old selves, and showed the true him, this is one of the best music videos ever.

[FujinagaAkimitsu]

Tyler really made one of his best songs and decided for it to be a bonus track 💀

[whybother]

I've always held the belief that this is a music video to end a career on. The sheer quality and storytelling is amazing, and obviously the message. Love you Tyler

[MrDalekJD]

Undisputedly the magnum opus of Tyler music videos. Absolutely incredible.