World Advertising Day - New beginning

World Advertising Day

This is an initiative to give advertising an identity that reflects outside the world of advertising. It is an attempt to present the glory of the art and the business side of this industry to every man. Today advertising is a part of everyone's daily lives. This fact is undeniable, yet many people have no idea who creates these works of wonder. More so it also attempts to pay homage to the man "David Ogilvy" who is by and large accepted as the father of world advertising. There is also a need to highlight the sensitivity and sensibilities of the agencies that contribute to the industry from every corner of the world. It's not always the big agencies from the big cities that do the best of work.. Advertising masterpieces can be discovered anywhere. If we acknowledged the industry at a world-level, we are opening up the field and allowing more creative ideas to be sparked as even the common man will understand the value of creative. This is a small step forward in a journey of a thousand miles. Imagine where we can take the quality of creative when even clients learn the value of it and consumers openly show their appreciation for such. Let's give it a go and let's have our day.

Initiative and conceptualized by Shree Prakash. P

Agency: Feswa Creative Consultancy
Music: Karthik Kumar.S
Singers: Shrutilaya Giridhar, Prati balasubramanian, Varun Vishwa, Karthik Kumar .S
Choreography: Prabhu Dhanasekar
Artistes: Thilak, Karthik, Smrithi, Sruthi, Meghna
Director: Kumar Rajaraman
DOPs: Vasanth, Prabha
Art Director: Ramesh
Line Producer: Prabhu
Stylist: Anita
Make up: Seetharam
Offline Edit & Online Colorist: A. K. Prasath
Assistant Dance Masters: Chakravarthi, Srima
First Assistant Director: Karthik M Somasundaram
Assistant Director: Aravind

[indianmusic]

It should not be only a ritual, there is a need to make it a platform where the customer, advertiser and creative people should come together and give a meaning to advertising.

[emjecochin]

Gr8 initiative.... wishing you all the very best!!!

[mireyalaravi]

Very good Effort to Showcase Advertising . Congrats Prakash

[thevijaymallya]

I won't be able to break my current agency contracts. Sorry for the trouble. Cheers. Jai Karnataka.

[thevijaymallya]

I love it guys. Would be interested in sharing your contacts? I'm looking for renegade advertising creatives for the next Kingfisher Ooh la La Le Yo Campaign.

[thengakola]

Why do you delete all the negative comments?

[ajitlksharma]

Good thought, but this music video (with Govinda inspired clothes) is just puerile.... It's advertising, you guys could have done so much more. Firstly made it a 30 seconder using snippets from various advertisements, or something like that! This is just not acceptable.

[kollerkool]

yes we'd love to !!! You can reach me on FB id - Karthik.Kumar.Acharya

[dsd]

I like the IDEA.. but the concept and execution was by far average... Could have been way more creative since the TG is intelligent, relevant, niche and edgy