Law Firm Marketing Plans Explained

What makes for a productive Marketing Plan? What are the critical components of a law firm Marketing Plan? Who should be involved in marketing? How much should it cost? How much time should it take?

These questions, and more, are the questions answered at Marketing for the Masters, the two-day business retreat that provides you with everything you need to generate consistent, recurring revenue for your law firm.

If you ask the average lawyer, how do you generate income in a law firm, he would probably say, "you attract clients". And when asked how to do that, mot would say, "you ask for referrals". Certainly, generating referrals is ONE marketing activity - and a good one when employed effectively.

But, waiting for the phone to ring as the next referral magically appears is a far cry from consistent, recurring revenue. A business owner needs far more than just a bunch of referrals to keep money flowing into a law firm.

To that end, marketing planning is critical. We teach you how at Marketing for the Masters. See what Law Firm Mentor client Wamaitha Lois Kahagi has to say about this business retreat experience.