Gucci The Ritual: The Fall Winter 2020 Campaign

“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” Alessandro Michele gave the models of Gucci The Ritual campaign no script to follow.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: models
Hair stylist: models
Make up: models

Music credits:
“Alright” Supergrass
(Gareth Coombes, Daniel Goffey, Michael Quinn)
© 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD
(P) 1995 The Echo Label Limited, a BMG Company, courtesy of BMG Rights Management (Italy) srl

[ethanb.]

nobody:
Gucci: let’s make a happy virtual campaign

[marsyu]

Just because I cannot afford GUCCI doesn't mean I cannot enjoy youth.

[dv.mp]

I am loving this campaign ad. Very youthful and creative while using iconic models. 👏

[ethanb.]

*a virtual campaign filmed and directed entirely by Gucci models*

[alwaysgettingthere]

this has to be my favourite approach to fashion in a long time

[megumegii]

the first Gucci ad that I don't skip <3

[olivecherry]

This is fun, it's not like the recent celine homme collection, it's actually amusing without pushing. That was just cheap and lame but this is enjoyable and fun

[christagold]

I think this was the best Gucci's fashion show I've ever seen! Thank you!

[gabrielle]

During the chaos period of the world now . This campaign gives me some joy n smile 👗👚👘👙👜👠

[ФаинаДергоусова]

I love how the first dress represents the Dark Cinderella)

[nerminnesibova]

MY GOD! HARRY'S LIPSTICK😍 Thanks for blessing us with this video! Saw Harry on the thumbnail and immediately clicked.

[thecitizenjoan]

No one to “Gucci flex” on when you’re in the house all the time

[rowanloves]

no one:
me: wait... harry styles has worn that

[CleverAndChic]

This is so cute and creative, I love their take on a virtual campaign!

[Softandsparkly]

This is absolutely awesome! Such a fun video~ Thank you Alessandro and all the lovely models for putting this together! <3

[coachlady]

Nice !💕love the commercial! Difference yea👍and the styles are amazing 😉

[chicstreetfab]

This is so cute I LOVE GUCCI ❤️❤️❤️❤️🔥🔥🔥🔥🔥🌹🌹🌹😘😘😘

[maricamila]

Shall we wear the trift store clothes and make a movie?

[ВарвараАфонасьева]

Теперь я знаю, что я буду пересматривать, чтобы поднять настроение😆😘😆

[d.antoneo]

I love the gucci brand marketing so much .