Create Tension | Nonprofit Storytelling

Tension is the essential ingredient in great storytelling that keeps a reader, viewer, or listener engaged. In this video, we discuss how nonprofit organizations can use tension to great effect in video storytelling. This leads to an emotional response from the viewer, which is the key to more successful fundraising efforts.

About Clay:
Clay is a veteran of Leo Burnett’s Account Management group in Chicago where he worked with some of the world’s most iconic brands, including M&M/Mars, McDonald's, Altoids, Pillsbury, and Philip Morris. During his time at Burnett, he won two Gold and one Silver Effie Awards for work on Altoids. For the last several years, Clay has devoted his time and attention to the nonprofit sector where his marketing initiatives have led to over $100,000,000 in fundraising. Two years ago he co-authored “Inspiring Generosity: Marketing Techniques for Fundraising Visionaries.” He’s excited to be joining Behold because he believes in the power of video storytelling and sees it as the single best way for companies to tell their story in compelling, convincing, and motivating ways.

BEHOLD is a high-end commercial production company, based in Chicago, Illinois. It is based in a multi-building complex that comes with fully-equipped production studios; over a dozen editing workstations; a variety of conference rooms and production offices.

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