Telecom Churn

In the telecom industry, customers are able to choose from multiple service providers and
actively switch from one operator to another. In this highly competitive market, the
telecommunications industry experiences an average of 15-25% annual churn rate.
Since it costs 5-10 times more to acquire a new customer than to retain an existing one,
customer retention has become even more important than customer acquisition.
For many incumbent operators, retaining highly profitable customers is the number one
business goal.
To reduce customer churn, telecom companies need to predict which customers are at high
risk of churn