How MrBeast Made YouTube’s Greatest Video (Genius Strategy)

Mr Beast hitting 100 million subscribers was no accident

Thanks to Spotter for sponsoring!

Clips: MrBeast, Colin and Samir, MrWhoseTheBoss

Music: Blue Wednesday, Epidemic sound

Video Notes

MrBeast might have just made his greatest ever video. His 100m subscriber special is closing in on 40 million in views in just 2 days…

And it starts, with part 1 - Aiming for perfect retention. We all know that MrBeast is a master at keeping people watching from begging to end… he constantly talks about his obsession with video retention.

But we need to talk about genius behind this thumbnail, which takes us on to part 2 of the equation - the clickbait master

So now we have part 1 and 2 of the equation, but none of this would work if it wasn’t for part 3, Video financing…

And this isn’t as simple as you think…

My name is Paddy Galloway and I hope you enjoyed this video

#mrbeast

[supremmett]

MrBeast clearly has the formula figured out for competition videos like this - quick challenges, which are mostly luck but involve some skill.

[BizzyBoom]

Amazing breakdown dude! You have a natural way of teaching and making concepts so easy to understand and you provide so much value! Def got a new subscriber and looking forward to more of your uploads! Keep up the great work!

[DannyBPlays]

I was on board with this video until you massively overanalyzed the thumb, saying how someone would see the parachuter in the thumbnail and wonder "will he land?" I would guess that a solid 0% of viewers noticed(or cared about) the parachuter in the thumb when they first clicked the video

[calgo]

Mrbeast 100 million Subscriber live stream ended up being so inspirational, when he started talking about his journey, that was powerful

[jkbeast]

That’s so nice of you there out the end, shouting out that small creator.

[SpawnPoiint]

Great breakdown Paddy. Mr Beast really is a beast at this YouTube game.

[PHILEXGAMING]

Where r u now? I'm waiting for your videos!

[Werty]

Can we also appreciate Paddy besides MrBeast, for being able to cut it down, analyze and indicate so many of the viewer's psychological factors that most probably people wouldn't think of? Hats down.

[DazzledHawk]

He puts so much effort in his vids. keep it up paddy

[ogZaft]

The way you did that advertisement towards the end without it feeling like an ad at all was pure genius.

[JohnCooganPlus]

such a great analysis, so fascinating watching MrBeast’s business grow and employ more and more time-tested business strategies. jimmy could easily teach Harvard MBA courses at this point.

[MangosInTrees]

Great breakdown, Paddy! Love how you covered the nuance around the thumbnail and the intro.

[DianaHernandezTV]

This is so amazing. Im new in YT and Im learning a lot from you! Thanks for sharing

[Aligames]

the transition to the sponsor was honestly great, usually I skip these

[THEROCKSQUAD]

Paddy, you are the best! Love when you upload! 🎊

[the-lgxn]

Can you do a video on a guy called Bblocks dude gets insane views on Minecraft tutorials like 80 MILLION VIEWS kind of insane

[ShadowDestiny]

The 3-part puzzle graphic to represent the 3-part equation is genius, great video Paddy!

[FreyaLovesGaming]

Top video again Paddy.
Would love to see a video on just Thumbnails and the design/psychology of it.

[PUREMIA]

This video has so much useful information in detail. Paddy Galloway deserves his own breakdown video.

[ASXInvestor]

Always so excited to see the notification pop up for a new Paddy Galloway video!