Dr. Dena Gromet - Megastudy Approach to Applied Behavioral Science

Megastudy, Dena Gromet, Katy Milkman, RI&E Research Initiative, Flu Vaccine

Dena Gromet, Ph.D., Executive Director of the Behavior Change for Good Initiative will present about this research method where dozens of researchers from over several institutions collaborate. In one example, 40 scientists from a dozen institutions (University of Pennsylvania, Columbia University, Harvard Business School, UCLA, Geisinger, Carnegie Mellon University, Yale University, University of Toronto - Rotman School of Management, Brigham Young University, University of Arizona, and University of Hawaii-West Oahu) collaborated to explore the efficacy of different formats of messaging that aided or detracted people from taking the flu vaccine during the COVID pandemic.