How To Increase Referrals: 4 Different Types That Increase Sales

How To Increase Referrals: 4 Different Types That Increase Sales

While multiple marketing and advertising strategies can bring you more clients, referrals from existing clients, followers, and partners will always furnish Dream Clients.

Multiple statistics and in-depth studies from several, reputable sources about the transformative power of referrals arrive at similar, proven conclusions: referrals spend more money and stay with you as clients for a longer amount of time; they become your best referral sources, often leaving the best 5-star reviews on Yelp and Google.

Moreover, they become your biggest advocates and influencers on social media where billions of people communicate on any given day. Your existing clients and contacts have the power to introduce you to those billions.

Referrals truly are Willy Wonka’s Golden Ticket in business development: pure, absolute gold.

Four Levels of Referrals That We Will Discuss

1. Soft Referrals - This is a mention of your brand on social media or a positive review posted on Google, Yelp, Facebook, etc. They are not directly telling any specific person to choose you, but many of these help online searchers to choose you over others.

2. Direct Referrals - This is an individual directly telling another to call you, show up to your store, or purchase from you.

3. Influencer Referrals - This is an influencer who in some way works with you or partners with you to send their followers and connections in your direction as a preferred brand.

4. Partnership (Joint Venture) Referrals - This is a formalized business-marketing agreement between two or more brands, often called “Co-Branding”. The purpose is to work together as non-competitors to serve and sell to similar audiences.

How To Increase Referrals: 4 Different Types That Increase Sales

[claudes.whitacre]

Solid advice on the types of referrals. Thanks for posting. Loved your book.