Why Twitter Changed to X

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Twitter is one of the most popular apps on iOS, but it recently dropped its iconic bird branding for something less recognizable; an X. So why did this happen?

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Fun fact: the App Store made an exception to X since it doesn't allow one-character names

fabrislemos
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Twitter, meaning the sound of birds chirping, or people chatting, and “tweet” meaning a single bird sound, and making it to the dictionary, is a genius branding for a social media service. The logo was perfect in every way, and the brand is embedded in billions of people’s minds. It’s just incredible to see that thrown away and replaced by such a sophomoric, and prosaic branding that brings no meaning to the service.

davepubliday
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He could have made Twitter a part of the X app instead of changing everything at once

time.window
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Short answer: Elon is crazy and is also obsessed with the letter X.

commentwar
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Twitter videos are called X Videos thank you Elon Musk 💀

mr.smart
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Imagine being so obsessed with the letter X that you not only change it to an entire brand, but also give your son the weirdest name ever just so it can have 2 X’s in it.

MineZack
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I love watching videos like this. No bias, no hate, just information with great visuals.

golsitito
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Imagine if Apple rebranded themselves A.

jmtradbr
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If Elon is so obsessed with the letter, he could’ve at the very least just renamed the site to TwitterX, which would still retain the site’s identity. Or at the very very least, rename Twitter Blue to Twitter X.

RudeRabit
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He could've just called the social portion of the app "Twitter by X"

BlindMango
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I didn't expect that you would explain anything other than apple products and decisions

sky_
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Personally, I wouldn't have merged Twitter with his X brand. The verb Twitter might be irrelevant due to more characters and features, but it's an instantly recognisable brand all over the world. But, Elon has bought Twitter and he can do with it as he sees fit. As of now, he's doing more harm to the platform than good.

LeeStewart
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X is a huge downstep. I miss the birdy 🐦

fabtrainspottingandmore
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Love how he thought this would be an amazing idea but no one actually calls it X we still call it Twitter

callmesummon
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Twitter is about to go the way of Myspace. When apps change their logo and name, I don't remember why I downloaded them and just end up deleting them. When will companies learn not to mess with what people like?

timelivelife
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I love how simple and concise these videos are.

Frosty
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Real Reason: Elon Musk is obsessed with the letter 'X'

uzairparveez
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The name of the Twitter application which was Twitter was a great name and its logo was also amazing I think that changing this will hurt Twitter a lot.

ArabianGirl
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*Now 🍎 AppleExplained turning to 🐦 TwitterExplained!* 😂

AchyutChaudhary
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"The Twitter name does not make sense"

But naming an website like an porn site, he‘s just out of his mind!
And it’s no wonder why he can‘t hold a relationship, nor one of his children don’t want to contact him no more.

dhoneofficial