SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

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SaaS Marketing |

One thing that I love more than writing code, more than closing deals, more than all the other aspects of running a SaaS business, is marketing.

But marketing isn't just one thing - it's a very broad body of knowledge with different specialties. You've got brand marketing, product marketing, demand generation, you've got the details of copywriting, there's so much!

In the early stages of building a business, this can get overwhelming for a Founder or a small marketing team.

SO... I wanted to create a video where I give you the most important marketing strategies to focus on for a SaaS company, so you know exactly where to put the bulk of your energy.

On this episode, I'm going to walk you through the three principles that are key to a sound and successful SaaS marketing strategy, and why they're so important to turning your SaaS business into a revenue (and impact) generating machine.

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UNSTOPPABLE GUIDE TO STARTUP GROWTH & PRODUCT MARKET FIT 👇

^^ Only 4% of startups graduate from the seed stage. In my Product Market Fit Guide, I walk you through the THREE things you absolutely need to implement, secrets if you will, to accelerate your path to product market fit and the next stage of growth.

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VIDEOS MENTIONED

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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇

^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇

^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇

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Say hi on social 👋:

#tkkader #saasmarketing #marketingstrategy
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Great marketing is when more people know about you than yesterday. Love that

paulnocode
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Great Video TK! I'd love to hear you talk about effective ways to market to the different Buyers in the organization. I see different buyers for my Enterprise Premium Product, 1) Developers are going to be the end-users of my product and make their lives easier and accelerate their development, 2) IT will benefit from this because it provides them with an automated tool which eases up their workload, 3) CIO will benefit from this because the productivity of the organization will go up and is one of the main decision-makers, 4) CFO will see the cost benefits of this tool because of the Savings they will see 5) CEO Will see that this product helps bring their product to market faster and gain more customers and/or outcompete competition. Should marketing to different Buyers happen at a later stage in the startup? Thanks for all your wisdom! Keep rocking this!

zparihar
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Real awesome video... Saas marketing is very challenge but your video help ful

digitalsumanraj
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Yes! Great advice, not only for marketing, but for fundraising as well! We just invested in GeoH, a Home Health SaaS company.

tombumgardner
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I loved the simplicity in your definition of marketing.

bbalban
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Been looking for a channel that teaches SaaS marketing.. thank you so

paulnocode
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"Oh we're redoing it!" - LOL exactly what I said to you on the call! By the way... its redone ;-)

zparihar
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Hi kader this is Bhavya from India ..I love the way you are clearly explaining ..I need some clear cut idea about how to start my research about SAAS product selling as well as how and where can I reach the particular customer ..

bhavyajoy
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You got a new consistent follower today! Love the ideas (you didn't focus, as other people do, on TECH, and how to use that tool to get traffic; you did focus on the mindset, and ideas!) thanks a lot!

ePreneurs
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1:38 It is right there in that stack haha

KunalAggarwal
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NICE video! Thank you so much for all the work you put into making these video's very helpful!!

localbooking
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Yet another Great Video by TK - thanks for sharing -

MrGwdvideo
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HI TK! Love your videos! Our startup, SynGlyphX is implementing these principles. Thank you for your expertise! :)

jillianmushman
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"99% of startups are redoing their website"
Me redoing my website: Waaait a minute

danielarchila
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Go to timestamp 13:14 for a great summary 🤓🙌🏼

meredithwilliams
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man! you're so good, I like your content, you have my subscription and bell on
thanks :)

OussamaHadri
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When you say consistent? How much time are we looking at till we decide its not worth it?

quiettalha
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Monday's been advertising to me non-stop

zennen
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Who in the SaaS game is absolutely CRUSHING it in Marketing? 👇

TKKader
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Are you spying on me?? This is exactly my problem!

alexisotsa