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Why is Deer Antler Velvet So Expensive? (Beware of Cheap Products)
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GLOBAL PRODUCTION
Deer antler velvet has a relatively low annual supply. New Zealand produces about 450 tons of deer antler velvet yearly; China, about 400 tons; Russia, 80 tons, and the United States and Canada, about 20 tons each. This amounts to less than 1,000 tons per year.
GROWTH AND HARVESTING
The main reason that deer antler velvet production is small is due to the nature of antler growth itself. Sexually mature male deer grow antlers ahead of the mating season, which happens only once per year.
NEW ZEALAND DEER FARMING
New Zealand is the world's largest and most advanced deer farming industry. The established systems have become the standard for raising deer livestock around the world.
New Zealand deer farmers are required to adhere to strict rules pertaining to the welfare of the animal and its husbandry. These regulations are set and enforced by the New Zealand government. Therefore, the cost of maintaining a deer herd in New Zealand is higher than other places, which may not have the same standards.
DEER ANTLER VELVET DEMAND
There has been a growing demand for natural health products including deer antler velvet. The largest market for deer antler velvet is China, followed by South Korea. This should come as no surprise given deer antler velvet's use in Eastern Medicine. It is also sought in Taiwan,
Vietnam and Japan.
However, deer antler velvet has slowly gained acceptance in other parts of the world, starting with Russia in the 1990's. Then, in 2013, deer antler velvet was put into the spotlight in the USA after rumors spread that NLF star Ray Lewis used the extract to recover quickly from an injury.
RAW MATERIAL PRICING
Once the drying and further processing is done, the average price for lowest value deer antler velvet powder is around 300 US Dollars per kilogram, while the average price for "whole stick" velvet, or the entire
antler, is 450 US Dollars per kilogram.
By looking at these raw material costs, it’s clear why deer antler velvet supplements are expensive. If you see deer antler products with low prices, it's a red flag. Most likely, cheap deer antler velvet products only have a trace of deer antler velvet in it or use antler that has calcified which will provide little to no benefits. Do not buy low-priced deer antler velvet.
Our deer antler velvet products cost more than competing products, for good reason. We are very selective when it comes to sourcing. Only use the highest quality raw materials will do. Our processes are more labor intensive, more time consuming and more expensive than conventional methods. We could make cheaper products, but choose not to. We believe what you put into your body matters, and we would never sell a product that is not the absolute best in its field.
0:00 Intro
0:14 Deer antler velvet global production
0:46 Deer antler velvet growth and harvesting
1:27 New Zealand deer farming
2:04 Deer antler velvet demand
2:39 Deer antler velvet raw material pricing
3:18 Antler Farms deer antler velvet
ABOUT ANTLER FARMS
Antler Farms® is a New Zealand-based producer of high-quality, natural dietary supplements for sports, health, and fitness. Though we are headquartered in the Canterbury region of beautiful New Zealand, we specialize in bringing our products to the North American market through our distribution center in the USA.
We know you have many choices when it comes to supplement brands. We strive for transparency, providing our customers with as much information as possible on our sources, our processes, and ingredients so they can take our products with absolute confidence.
We are not interested in the one-time customer - because they cannot sustain a business long term. That's why at Antler Farms®, we never cut corners when it comes to delivering the highest quality products to our customers. We know that once you feel the Antler Farms® difference, we will have a customer for life. Our guiding principle is that we would never sell a product that is not the absolute best in its field.
At Antler Farms®, we believe that what you put into your body matters, that factory-farmed food products have no place in our diet, and that small company should strive to make the best products instead of the biggest profits. We thank you for your support.
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