Olympus/JIP Signed Definitive Agreement - 8 Things We Learned So Far

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Olympus has officially signed definitive agreement with JIP and the announcement was made today (30 September 2020). Looking at the official announcement, press release and the content of the definitive agreement on the Olympus Corporate site, I am piecing together several important items that we have learned about the future of Olympus and what to expect moving forward.
0:00 Intro
0:59 New Company Name - OM Digital Solutions
1:50 Transfer of Digital Camera & Audio Products
2:26 "OLYMPUS" Brand is Maintained
3:09 Global Business Centers Continue To Operate
3:58 Warranty Fulfillment
4:54 No Plan For Product Discontinuation
5:45 Product Releases in 2020
6:08 Future Product Roadmap
6:42 Conclusion/END

Source of information:

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This is a breath of fresh air that puts at ease some concerns we have. My biggest question now is how JIP plans to make Olympus profitable. My EM-1 is one of my favorite cameras. I hope they continue its evolvement for the best.

paulthomas
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I am very happy and for a moment I stop and think but why am I so happy. I love the quality of this system and especially because I have Olympus in my heart it is my photographic story. I have always loved the system and this system has always attracted me to itself.

crew
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Dear Robin, I am glad I came across your video. It pretty much answers all the questions and concerns I had with regard to the Olympus JIP move. Much appreciated. Thank you!

sameerjain
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Hi Robin, thank you for this update. I hope, with my heart and head that all goes well for Olympus. These are world beating camera systems and deserve investment... sensor upgrades are needed and would be simple to implement, EVF would be icing on it... fingers crossed! Great video.

bobrose
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Hello Robin. Thank you so much for the helpful and informative walk-through on the most recent Olympus JIP announcement on the product path forward. I am a Moderator of the FB Olympus Worldwide Shooters Group (20K Members globally). I felt your summary and walk through would help our Group members better understand the product path forward as you provided superb clarity and insight. Thank you for your continued efforts. Best Regards, Larry

larryschultz
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You're the best, dude. I've been stressin about this... lots of positive feedback.

jpprindle
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Thank you for your very informative videos! I was debating about getting anymore Olympus cameras/lenses and have
just bought a brand new EM1mkiii with the 12-100mm lens. My other camera body is the EM1mkii. Your confidence
in Olympus helped my decision.

oagtbrouwervongonzenbach
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I will be happy to see your retrospective one year from now. Olympus is not the only manufacturer to worry about.

poudrieres
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Thanks Robin. The announcement shows they are moving forward. It’s short on details though. Time will tell.

garryneil
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Thanks Robin. Sounds pretty promising, especially honouring the lens roadmap.

RTFM
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Robin would deserve a happy ending.

Was very negative when I heard of the transfer at first. Negative bc realistic. Now THIS sounds like there COULD be hope - with the Olympus brand name, they at least have the foundation. Without it, it was almost a guaranteed sell out.

over-x-poser
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Very good video Robin, I will finally be able to buy my Olympus OM-D E-M1 Mark III with peace of mind, thank you for the good news.

francoisleiva
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This much reminds me when Polaris purchased Indian the brand of motorcycles. The brand olympus is a tremendous brand and a huge value. You cannot possibly build a brand like that. That was done in the olden days it’s loaded with Goodness :-). Using Olympus cameras myself I am of course i’m glad that the brand has now a new home. And I wish them the very very best. And as I usually do point out that Robin here is a huge asset to the Olympus community. Thank you thank you thank you

andreasmario
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Dear Robin, thank you so much for this pleasing video!

I guess that you and Peter Forsgard are the most loyal Olympus visionaries and ambassadors worldwide. You never gave up!
There are to mention Jimmy Cheng (GB), Joe Edelman and Joseph Ellis (US) and other great supporters of the Olympus MFT-System in many countries.
But there are 2 additional things that Olympus-JIP has to ensure in the very near future (8 + 2 = the 10 commandments):

Most important: Prolonging your treaties being the most loyal and technically skilled OLYMPUS-JIP visionaries and ambassadors for 2021 following.

Autum/Winter 2020: Early announcing of the first OMD JIP-Olympus E-M1vs mark IV (video/stills) and E-M1x-vs mark II (video/stills) flagship cameras with the new Sony 47 MP sensor, 8K 30, 4 K 60, no video recording limit, electronic shutter (?) supporting the synchronization of handheld high resolution mode with professional flashes ... better integration of Olympus Audio products for video (for example microphones/adapters like Panasonic and Sony)
MFT-video will have no overheating issues during the Olympic Games 2021 in Tokyo!

Nowadays every new born child is a hybrid shooter (smartphones)!

paulus
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I want to continue to purchase Olympus cameras and lenses, so I hope JIP takes good care of our favorite camera company.

ValiRossi
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I just bought my olympus camera OMD recently and I am glad to know that the products stays on in the market despite some of my friends say it going to end out of business due to some unforseen circumstances.

johngudin
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Thanks Robin, I have finally landed in the Olympus world: OM-D EM-1 Mark II and Zuiko 12-100 Pro :-) to get started. The camera arrives today I hope it will give me the same satisfaction that the Bridge Camera IS-1000 gave me on my honeymoon. Soon, I hope to find a 7-14 PRO, also used, and the 25mm, even the f / 1.8 would be fine

sirioruchini
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The R&D and manufacturing facilities continuing is great news. It could have just been a name sale to end up on a cheap product. This indicates that the Olympus products will continue the quality and innovation we have now.

DeMorcan
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This is very hopeful! Thanks for sharing!

ScottAtwood
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Robin, thanks for sharing and updating us on the latest news.

MukilteoSailor