Sour Patch Kids + Snapple Commercial 2024 - 'Overflow'

Play the Fact or Kid trivia filter here:

To promote their delicious new partnership with Snapple, SOUR PATCH KIDS tapped into Snapple’s Real Facts with their own list of wacky, too-good-to-be-true statements like “Birds don’t blink,” “Cats understand when humans meow,” and “Male walruses have a third tusk,” — and asked the internet to spot the fact from them just kid-ing around.

The campaign launched with a trivia contest on TikTok called ‘Fact or Kid’. Fans can participate in a colorful filter that reimagines the Fact or Cap trend, but this time, for sweet rewards: every winner is entered for a chance to win a $1,000 cash prize and their delicious mix of new flavors, Fruit Punch, Kiwi Strawberry, and Mango! They also get a sweet or sour message from the Kids based on their results; if they win: “You’re the smartest Kid in the Patch!” or if they lose: “I’m not mad, I’m just disappointed.

CD Joana Plautz
CW Thomas Nitti
AD Seiji Wakabayashi
AD Avani Choudhary
CW Ander Perez

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