Why Authors Do Everything Right, But STILL Fail

I'm sharing a harsh truth: your author career is failing. It's failing if you're not treating your writing like a business. We'll cover the key business model that every successful author needs. It has three parts: channel, funnel, and product.

Discover the power of focusing on ONE avatar, ONE channel, and ONE genre until you hit $10K per month in revenue. I'll explain why this approach is key to a lasting author career. I'll also explain how to use it for both fiction and non-fiction.

Don't miss out on this essential advice for aspiring and struggling authors!

Hit the play button now and transform your writing into a thriving business. Subscribe for more actionable tips to level up your author career.

Timestamps:
0:00 - 0:30 Introduction
0:30 - 1:30 Channel, Funnel, Product
1:30 - 2:30 One Avatar, One Channel, One Genre
2:30 - 3:30 Why $10K/Month?
3:30 - 5:00 Definitions
5:00 - 7:00 Examples
7:00 - 8:00 Conclusion

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[Mr-Not-Applicable]

Two thumps up for great content video! I think biggest pain point is how as a new author, with no established audience, sell your new novel.

[alexalicea]

Thank you!! I am glad I found your channel. love the info

[heavymetalelf]

Jason, great info on building your author platform. Thank you!

[shebreathesingold]

I'm really glad I'm following your channel. I always love the info you give.

[r.e.holding]

I actually don't hate content marketing, I just don't think I'm very good at it... no one ever seems to take notice of it :( Ideally though, I'd love to continue content marketing

[milestrombley]

Make sense you should start with one selling series until your income becomes stable. Stephen King focused on horror until he wrote crime fiction and fantasy.

[om]

This is so good. But shouldn't that avatar be yourself? Shouldn't we write the books we want to read?

[keithdixon]

Well, okay ... But I don't understand the logic of using 'Avatar' to mean something it doesn't actually mean. An avatar in its contemporary use (i.e. not in the Hindu pantheon) is a figure or personage who represents you in some way - as indeed in the movie Avatar. It's also, therefore, the little image of me next to this comment. Its meaning can't really be twisted to mean your ideal reader or customer - that's someone separate from yourself whose interests and reading habits you're trying to understand in order to serve them. Semantics, I know, but it's getting in the way of trying to understand this marketing model, which otherwise seems okay.

[harveysmith]

Thanks, that was great. Uh, your mike has too much bass or feedback, maybe you wanna change that...

[bugwar]

"$10K a month..."
Remind me to pay attention when you get that far.

[shebreathesingold]

Do you think it's essential to have a channel for authors? What I mean is, I'd rather write MORE books so they can sell themselves than spend time creating a channel. Do you think this actually works? Writing dozens/hundreds of books (lets say across 10 years) and hoping they each book as it sells itself sells others (some are part of a series, some are standalone). Obviously there'd be some paid advertising so maybe not literally "sells itself" but mostly paid or organic views from Amazon/other sites. So for a series, spend that ad-money on Book 1 and let that trickle into the rest of series. And repeat that with each first book in each series. Since I have multiple series, each series can also help sell each of the other series. And so on. What's your opinion on this? The only similar strategy I've come across (in terms of WRITE MORE BOOKS, market less) is 20booksto50k but not sure if they include more personal marketing as part of it. Personally, I'd would rather just write 50% more books than spend say 50% of my time on building a channel. But I've never really heard a good case study of authors doing this. Of course, if they don't have online platforms we wouldn't really hear their stories. lol Anyway, I hope this makes sense!