Interview with Secretary Jim Hagen | Inspiring Travel | Leadmore Podcast #53

Jim Hagen has worked with four governors to attract visitors to South Dakota, where one out of every 11 people work in the tourism industry. As the state’s Secretary of Travel and Tourism, Jim also lead a global media and marketing team through the pandemic.

In episode 53, host John T. Meyer and Jim discuss the work of travel and tourism departments, how the South Dakota department navigated uncertainty and helped the state become one of the best performing states in the country.

- Making South Dakota look good (03:05)
- Take us back 12 months (10:05)
- Push and pull (17:23)
- Jim’s outlook on travel (24:10)
- The front porch to economic development (28:14)
- Changing culture at the department (33:30)
- Jim’s top travel picks (36:50)

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