Implementing a culture of experimentation with Victoria Sweeney | Grow with the Flow

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp.

We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and Tiktok

In the episode, we covered various topics, including:

✅ How to empower your team with knowledge

✅ The importance of building a culture around running experiments

✅ Finding the balance between creativity and following operations

✅ When to trust the available data or your gut feeling

And much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Victoria on LinkedIn and check out Hotelchamp!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#marketingoperations #b2bmarketing #growth #saas