THE ICONIC TV COMMERCIAL | BONDI HIPSTERS |

Sneak a peek at THE ICONIC's new TV commercial featuring Bondi Hipsters! It will change the way you shop!

[coolasgirl]

Did anyone else see them holding hands in the end. How cute

[stnlywng]

For those that do know the characters, they also know that the Bondi Hipsters are aspiring designers and in Dom's case, a model. Fashion personas fronting a fashion retailer makes perfect sense to me.
For those that don't know the characters, they could very well be just your average person featuring in an ad talking about how convenient the Iconic is.
You don't need to know but it makes it fun to know. If you actually watch it, their key message is extremely clear even without knowing the guys

[basicoptimalmouse]

"Um, could you do your actual job!" xD

[tehtron]

SELL OUT. I remember when they were on youtube

[stnlywng]

The person you replied to said that the characters are satirical characters. If you actually knew who they were and what they did then you would know that this is true.
The Iconic wasn't trying use satire but instead used satiric characters who make fun of the hipster lifestyle and culture.

And that's the point - using famous CHARACTERS (Bondi Hipsters) as part of their marketing campaign.

[GOONnHOOCH]

Omg there like the definition of sellouts

[Popsicles]

No, the ad works because the customers that it is trying to attract are those "hipsters". Young professionals who can afford designer brands are too "busy" to go shopping in person.

It is a satire, because it is embellishing these very people - the accents, their expressions (amazeballs), and how demanding they are. These people know who they are. They are always ridiculed by friends, family, online, etc. This ad makes a joke on that so they can have a laugh at themselves.

[Adaptorzzz]

ahh now everyone knows about this site

[nichst]

Do be fair. How is the shop assistant supposed to do her "actual job" when she's likely on the phone to security, telling them there's some hobo taking a dump in the changeroom?

[Auzziechook]

Are people just unable to realize that the Bondi hipsters are satirical characters or ...? That would be the equivalent of demonising Sacha Baren Cohen's Borat if he made an advertisement for a Jewish run business. They've created those characters, so they're free to do what they want with them.

[stevearnold]

The only way this ad works is if the Iconic are the opposite of the bondi hipsters. If this is the case, then sure, use the satirical bondi hipsters to say "look at these idiots... we aren't like them"

If knowing who these characters are is a requirement to "get" the ad, then it's a really bad marketing campaign because anyone who doesn't know who they are are getting totally turned off the Iconic brand.

[pproduction]

Cmon guys. They need to earn a living. How else are they gonna buy rahck and vintage fahshions.

[itsneo]

bra i thought i was waching an add at the bigging of the vid like those promo adds but na bra it your vid so you fulld mr

[stevearnold]

Definition of satire from google:

The use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues

To say that these are satirical characters would only be true if it was the companies competitors that created them to actually ridicule these hipster knob heads.

You guys really don't get it...

Jeez just watch any bbc comedy to be schooled in satire and irony

This ad is neither