Why MrBeast Will be Worth $100 Billion

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[TheElkadeoWay]

This is also a guy who has the ability to sit in a chair for 24 hrs and count to 100, 000 for no reason other than to simply do it. That kind of mentality that can confront insane mental meaninglessness and still do the job anyways is actually an insanely good skill to have for building a business.

[TheBusinessGuy]

MrBeast is proof you can make money by doing good! Great assessment, Alex!

[mutahimuugi]

4:03 brand affinity
4:45 how to measure the strength of a brand
10:18 Valuation - Inventory and Marketing Costs

[CarlosHernandez-kitv]

I ABSOLUTELY LOVE how well Alex analyzed and explained Mr.Beast and how he does what he does.

[MrChonkachu]

Easily top 5 video from you in my opinion. You have a genuine vested interest in what he has and will continue to accomplish and it also shows that you’re true to following your own realizations through the growth of your channels! Respect!

[phantom]

“At the end of the day he cares more about winning than being right” excessive pride and ego are I feel the biggest mistake a business owner can make. Every time I hear Jimmy in an interview, I’m surprised by how humble and financially responsible(in his personal life) he is. Props to his mom for raising him with values and to himself for consistently keeping them up and improving them.

[ignorantlyspeaking]

It's really cool seeing Alex feel inspired. I felt it too

[andrei.roncea]

The 8 reasons:

1. Massive leverage because he has such a huge audience base. 300M subs with a ton of engagement from them
2. Your product is your marketing - the more you improve your product the more you market yourself
3. Consumer goods provides huge potential scale for influencers.
4. Able to monetize the wisest base of his audience - everyone can be reached
5. Smart to enough to know he doesn’t know everything. Confident but open minded
6. Takes hiring extremely seriously. Win at all costs (morally)
7. Willing to collaborate- world is larger than a zero sum game
8. Jim is playing an infinite game.

[LesSuperDads]

Man, your videos keep getting SIGNIFICANTLY better week after week.

[madness]

I haven't watched a single video of this beast guy

[ThinkDad]

00:47 I used some of your graphics in my video on Jim, thanks Alex. Being a client of yours is one of my long term goals!

[theheartbreaknurse]

I admire Jimmy so much. Not only for his ability to leverage his brand for business success, but how he also uses it to amplify the amount of goodwill he can put out into the world. Truly an amazing human being. I think it's also worth acknowledging Reed Duchscher and his contribution to the MrBeast brand.

[bmbpets]

The quality of these videos (hormozis) have just gotten so good over the last year. Super impressive. Shout out to the editor on them

[Hi_With_Roman]

these are 5 reasons discussed by Alex Homozi in this vid.
1. Mr Beast has massive leverage in terms of the value he gets out of the money he invests in his videos. The impressions he receives across his various channels translate to hundreds of millions of dollars in value.
2. His media company's product is also its marketing, allowing him to spend more on creating content, which in turn leads to more marketing and exposure.
3. Mr Beast has a wide reach and engaged audience across multiple platforms, including YouTube, TikTok, Instagram, and Twitter, with a total subscriber count of over 300 million.
4. His business ventures, such as Beast Burger and Beast Gaming, contribute to his overall growth and diversify his revenue streams. He is also focusing on expanding into larger and more profitable categories, such as sports beverages.
5. Mr Beast is constantly seeking knowledge and advice from experts in various fields, demonstrating his willingness to learn and improve. He values collaboration and is open-minded to working with other creators and business professionals. Thanks

[bitsetesfaye]

Just Amazing, we are blessed to have you Alex, wishing you peace and Love from Ethiopia.

[MarcelClementi]

One of the most inspiring people in the world is talking about one of the most inspiring people in the world. Thank you!

[alxj]

thanks Alex first I've seen of him, and he presents exactly as you say - very interesting mindset - so very inclusive and generous but also extremely driven. Almost like he isn't pushing against "anyone" but only pushing the possibilities and pushing his own self-growth - and done with humility and calmness - great share as always

[simonhuber]

Your channels videos are the only ones I am literally waiting for. No other channel, EVER, was able to do this in my 12 years of watching YT

[kylestewadventures]

8:33 reminds of one of the laws of the universe i’ve been living by which is “ if you help others get what they want, you can have everything “

[daravanoandrews]

I miss when your videos were like this. You seem so happy.