7 rules of business I wish I knew when I was 30, with bestselling author Aaron Ross

The 7 things I wish I knew about sales when I was 30, explained by bestselling author Aaron Ross.

Sales and revenue executives often feel overwhelmed and uncertain about driving revenue to meet their goals, facing fluctuating success. Aaron Ross, author of From Impossible to Inevitable: How Hypergrowth Companies Create Predictable Revenue, outlines seven ingredients for creating hypergrowth. 

First, companies should identify a niche, finding the perfect balance between market problems, ideal customers, and effective communication. Second, they must create a predictable pipeline for generating leads and opportunities. Third, sales should be scalable, with the sales team designed for easy growth. Fourth, companies should focus on fewer, bigger, and better deals. Fifth, it's important to accept that achieving goals takes longer than desired, so patience is key. Sixth, embracing employee ownership encourages a more invested workforce. Lastly, defining destiny empowers individuals within a company, leading to a more united vision for growth.

0:00 The revenue struggle (That time my business tanked)
0:50 The 7 keys to hypergrowth
1:25 1. Nail a niche
2:04 2. Create predictable pipeline
2:41 3. Make sales scalable
3:20 4. Double your deal size
3:45 5. Do the time
4:27 6. Embrace employee ownership
4:56 7. Define your destiny

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About Aaron Ross:

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[bigthink]

Is there anything you would add to these business tips?

[sebastianelytron]

Strong business game, weak pullout game

[wm]

"This is the book I am most proud of." Now that is a master salesman!

[Dispo]

Had to chuckle a little when he referred to his 10 kids as unpredictable. I beg to differ on the unpredictability of pregnancy.

[Anduardus]

I love his 6. point i've thought about it so much. It's also a way to close the gap in income between the ceo/founder and the employees a bit. Like make 50% of the pay a fixed amount 20% depending on revenue and 30% stock/ownership or smth like that

[TheMandanga]

I’m glad we’re focusing on what really matters here.

[ferminmorales]

the previous title, "7 ingredients for Hypergrowth" seemed better... i watched it yesterday then tried looking for it now in my History to send to others but had to scroll up-down a few times coz the title and thumbnail changed 😅

[sposo]

You can predict anything, any niche you want, but if I don't need a product or a service, I simply won't pay for it.

[Alectrizo]

Following up "Ive had a very unpredictable life, " with "I have ten children". For some reason i just dont find the latter to be unpredictable.

[frankenstein]

Nail that niche and lay down some predictable pipeline, indeed

[gregorynuttall]

Lol, point 6 was a bit underwhelming. "[Designing a] culture and team so that people have more EMOTIONAL ownership, and so they want to put more energy and effort into what they're doing"?!?!? Just pay your people better, or give them actual ownership of the company like giving them shares or something. Heck, maybe switch to an employee owned co-op model. That's basically the only ownership you can give employees, emotional ownership isn't ownership.

[youdontknow]

Embrace employee ownership is my favorite part, because it reveals to us that the amount of exploitation directed toward employees, even though like the sir said; they are not owning a thing, but just renting.

[davelantaigne]

Hyper growth. How about Balanced or Reasonable Growth? Pick a specific type of customer and message them. How about you come up with a message that people want to hear. There is no message about message. There is plenty of talk about the sales team but not much on what makes a good product. Hyper focus, hyper sales, hyper growth. How long can we travel at hyper speed? Perhaps your next subject could be ethics in business.

[pammyeric]

"Brilliant insights! 💡📊 Your video has given me a fresh perspective on investment opportunities. I love how you simplify complex concepts and make them accessible to everyone. Your passion for investing shines through, and I can't wait to apply your strategies to grow my wealth. Your channel is a goldmine of valuable information! Thanks for sharing your knowledge with us. 💰🚀"

[pvpv]

10 children? no wonder he needs to make a lot of revenue :D

[ionut.cvisan]

He unpredictably pipelined ten kids. The irony 🤭

[thewhitewolf]

One of the biggest mistakes is micromanaging. The bigger a company gets the more it limits employees. The world isnt a stiff easy to follow rule book but if you act like your employees are immature idiots and only you and your friends are smart your just hurting your business. (If you have low confidence in employees that were hired by you or by someone you trust thats your issue not the employees issue). If you dont trust your employees enough where you micromanage them they will be alot less productive because they are inflexiable and less motived because your chaining them down. If you actually trust them but only give them guide lines they can be very good and highly motivated.

[ziziroberts]

Money and success are not synonyms. And capitalism is looking more like fascism every day.

[MarkEm]

Nothing drives like the needs of 10 children

[razgul_nazgul]

Can everyone be rich? If not, then you're giving this to very specific ppl?