How to Make Content Go Viral - Scott Galloway

By using an email to one of his NYU students as an example, LuxuryLab founder Scott Galloway explains how to make content go viral. Galloway argues that the "viralness" of his email was due to people's appetite for authenticity and humor.

-----

Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments.

As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:

How to set digital goals?
Where does social media sit in the org chart?
When to use new forms of data to drive decision making?
How to measure and incentivize success?
How to leverage digital resources across multiple brands and business functions?

Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company. - LuxuryLab

Scott Galloway is a Clinical Associate Professor at the NYU Stern School of Business where he teaches brand strategy to 2nd year MBA students. Galloway is also the founder of Firebrand Partners, an operational activist firm that, since 2005, has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, considered the premier Internet-based branded consumer gift retailer (2007, $100mm revs.). In 1992, Galloway founded Prophet, a brand strategy consultancy, which employs over 100 professionals in the United States, Europe and Asia, where he served as CEO (1992-2000) and Chairman (2000-2002).

He was elected to the World Economic Forum's "Global Leaders of Tomorrow", which recognizes 100 individuals under the age of 40 "whose accomplishments have had impact on a global level."

[TheTwillerZone]

this guy seems pretty smart. he's got charts and sh*t.

[ananiasacts]

I think it was the advice about respecting institutions. I've never seen an institution worthy of respect that wanted any. The ones who want the most respect, like religious institutions, are in fact the ones I despise the most. That's the part of the letter that made wen't want to bend Scott's ear. I reckon someone in a university ought to be more aware than most that truth, integrity, and thoughtfulness thrive on doubt and contempt, not respect. Respect is for lovers, not truth-seekers.

[PersonalSuccessMktg]

I wish "going viral" were as easy as it appears here. Dissect at we do, it's very hard to figure out why things go viral. Look at FRED or the Old Spice Man - these don't fit in this analysis. But as hard as it is, I will continue to look. There's magic in the viral.

Charlie Seymour Jr
RepairYourOwnLegendNow (dotcom)

[MelanieByron]

@salvyy
OMG! I COULD NOT HAVE SAID IT ANY BETTER!! YOU ARE SO RIGHT! =0)

[RowanGontier]

Could have summed it up as "people like scandal".

[teddbear]

it just like the video on people being ina accident there in colorado . the guy had a tape and ran it on youtube there. thank god no one got hurt there, but his vid went to the sky .. 3million views . i dont know how he did that way except he went on msnbc ..nbc cbs abc ..and he got 3million views tedd never even or others get that there in decade . an dthe vid that he did wasnt that funny .there to merit that many views..

[mbag]

@Effiethecat and the cynical fleet, and artichokes

[mm]

How to make content go viral - 6, 902 views lol

[Anticleric]

Interesting story.. but not very insightful.

[biplav]

None of his videos have gone viral though.