MarkLives #AgencyFocus: andPeople showreel (2018)

by Sabrina Forbes. Youth engagement agency, andPeople, was born out of frustration when co-founder, Michael Leslie, found himself disenamoured by the youth marketing work done by South Africa’s big agencies.  “While the agencies were really good at what they were doing, what they were doing wasn’t relevant to the audience,” he says. “I had concerns about whether advertising was actually the best way to connect with this audience.”