How To Keep Your Users | Startup School

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At YC our motto is make something people want. But how do you actually know if you’ve accomplished that in the early days? One of the best ways to measure successful growth is a concept called cohort retention, which tracks the fraction of new users that come back time and time again to use your product. In this episode of Startup School, YC Group Partner David Lieb explains how to define cohorts, track active users and determine the appropriate time frame for measuring successful retention rates.

00:00 - Intro
00:43 - Cohort Retention
02:31 - Key Insight
05:21 - Best action to pick.
10:29 - What is good?
14:49 - Ways to fool yourself
21:27 - Ways to improve the curve
26:43 - Conclusion
29:05 - Outro

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Chapters (Powered by ChapterMe) -
00:00 - Intro
00:09 - Did we make something people want?
00:43 - Cohort Retention
01:42 - About me
02:31 - Key Insight: Why cohort retention?
02:54 - 3 variables to define
03:15 - Group cohorts
03:58 - Actions to quality as active user?
04:31 - Examples
05:21 - Best action to pick.
05:34 - Define the time period you want to measure this?
06:47 - Actual example where time period is measured
10:29 - What is good?
11:55 - The only thing that matters: Does the curve get flat?
14:49 - Avoid retention measurement mistakes
17:21 - Counterintuitive action: Paying users
18:43 - Looking at a single point
19:43 - Caution: Using analytics tools
21:27 - Ways to improve the curve
22:30 - Acquire better users
23:50 - Slice cohorts by different dimensions
24:41 - Improve the first user experience
25:24 - Have a network effect
26:07 - Holy grail: Curves that go up
26:43 - Conclusion
28:22 - Cohort retention doesn't replace talking to users
29:05 - Outro

chapterme

As a regular viewer, this is one of the best YC videos I’ve watched - accessible, actionable, and high impact. Bravo to the team (production included) and thank you, David! 🙏

HueiYuanPan

This is one of the best YC videos (or actually, one of the best video) I've ever watched. Pure gold. No BS. Straight to the point and super useful.

yujimur

That's so cool you got Mr. Beast to collab!

tatelax

This helps me answer the big question, " Am I building the product people really want?". Thank you so much

suphasitthongniam

This is very good. Can't believe this is free. Thank you David and YC.

ganesh

This is the first time I could ever understand cohort analysis. Thank you so much, David and YC!

Nirbhey

This video series is a treasure trove of valuable content. It's fascinating how, after watching just one, you start noticing others repeating the same ideas as if they were original. It reminds me of what happened with Radiolab: they pioneered groundbreaking stories, and soon after, you'd hear the same topics echoed elsewhere, often after Radiolab had already explored them first.

machapuis

One of the best and most informative videos on this channel. Because it’s very specific.

noduslabs

This is so simple and soooo important. Awesome. Wish you a flat cohort retention too, David!

luciogutierrez

addicted to y combinator videos. thank you

robertnicoletti

Priceless video. Thank you, you re building great professionalism and wonderful culture

alexeykardo

Is there a tool that makes it easy to track and visualize the data as shown in this video?

nathancovey

Excellent, so clear. Novel - we've revamped our churn analysis whilst also saving $300/m using another tool. So so good!

luketritton

Cohort retention looks like it really helps identify which features or updates are working.

It might be essential to know if your users are coming back and why.

CollinRutherford