Mastering Stakeholder Management: The Mendelow Matrix Explained 🎯📊

Welcome, Explorers, to another journey into the world of strategic marketing analysis! Today, we're focusing our magnifying glasses on the Stakeholder Mapping Matrix, a tool designed to help us understand stakeholder dynamics and make more informed strategic decisions. From this adventure you’ll learn:

➡️ What is the Mendelow Matrix and what are the four groups of stakeholders highlighted within this tool?
➡️ How to approach these groups effectively?
➡️ What are the advantages and disadvantages of the Stakeholder Matrix?

We hope you’re ready, because our odyssey begins now!

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Scenario: ChatGPT
Supervision: Donata Wilczewska
Editing: Karalina Kakashynskaya
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska

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00:00 Introduction
00:45 Origins of the Mendelow Matrix
01:21 Explanaition of the method
03:03 Advantages and disadvatnages of the Mendelow Matrix
04:27 The Mendelow Matrix in use – example
05:49 Summary

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