Why NOBODY Buys IWC!

IWC Pilot Watches

About
Hi, I'm Ashwin and I make content on Rolex, Tudor, Omega, Patek, AP, Vacheron, A. Lange and a whole host of other really cool watch brands. I also cover more than just the hype watches, Moser for example.

Often I also cover some aspects of the watch market and its relevancy in the short term. Check out some of my other videos on the channel and see if you resonate with the content. There's plenty.

DISCLAIMER: This video does not offer, contain or recommend any form of financial advice.
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BUSINESS INQUIRIES

[georgejiajieyu]

I think IWC’s brand positioning is more technical oriented than Rolex. Its target customers are more likely to be in the market to buy watches for themselves, more likely to be watch enthusiasts and more knowledgeable about watches in general. I feel like Rolex today is selling trophies rather than watches.

[clarifaco]

I'm happy IWC doesn't get mainstream. These pieces are elegant and intemporal! These are watches for a true gentleman.
There is nothing more impactante and elegant than the Portuguese.
This is the Aston Martin of watches

[thebillyflintexperience]

I’ve always loved IWC as a brand… to me the brand has this “underground” following kinda like Panerai, it’s either you get or you don’t and that’s fine with me because I don’t see IWC on every other persons wrist like a Rolex 👍🏾

[MrKinghuman]

Been my favorite watch brand for a long long time. I love that noone knows abkut it. Its a perfect balance between sporty, daily, fancy, dressy and minimalist all in one.

[TobinPT]

IWC are probably the most beautiful watches brand in the world.
Specially the portuguese models!
Top quality and beauty all together in their watches!
A MUST for every REAL WATCH LOVER!!!

[mbchow]

I was looking for a Rolex and went into a few stores but was treated like crap, so I didn’t get one. I came across IWC store and I knew the brand but never properly considered it. I ended up buying a watch and couldn’t be happier, I love the detail and love the face and it doesn’t bother me that a lot of people don’t know what brand it is (or it’s value!)

[drnick]

Personally I am an IWC fan and a collector. Love and admire their Pilot’s watches.

[nilsiehoe]

I just purchased this particular model and I just love it. I am not a Rolex person, I love that most people have no clue what this watch is and it is just very a very humble watch which doesn't draw too much attention.

[stephenmckay]

I only have IWC now. Not good if you have girly wrists, you are poor or you need people to know how much you have spent. The quality is outstanding. The bracelets are the best in the game, especially lately.Dials are beautiful and their in house movements are bullet proof. If you get too caught up with what the brand “stands for” I think you are missing the point. I pray they never become mainstream.

[tomaszniemiec]

The IWC Pilot is a beautiful piece of design, and the dial, like you said, is pure eye-candy. The thing with the IWC watches is that they do have the same 'f*** you' factor as Rolex, but without the bling.

[NoName-bbpu]

I own the Portofino Chronograph Day/Date, 7 years on, loving it each day, looks as good as new and friends compliment me on it because though it is simple, it looks expensive. Also it has appreciated 40% over this period in retail price.

[joelschneidmiller]

I appreciate your opinion. However as an IWC owner of their flieger and spitfire pilot watches i could not disagree more on the wearability as an every day watch.

[AverageRecords]

I love IWC. Size-wise, remember that here in Central Europe, a lot of us are very tall. I am 1.95m tall (6'5") so with a 21cm wrist circumference, 42mm and larger is not that big and those watches would be a good fit. My favourite IWC is a neo-vintage model though, very affordable - IW3707, the GST Chrono in titanium. Not for everyone maybe, but it's understated, clean with a tool-ish character. They can be had for a fraction of current models and are just beautiful imo. The bracelet of this model in the video is stunning though. Beautiful watch imo

[r.g.]

The best thing with IWC is that it is not mainstream. would be great to keep it that way...

[underdog]

In 2013, I bought the 7 day automatic Portuguese. I love it and still have it

[ams]

I'm as impressed with the build quality of IWC as I am with Rolex, if not even more. Especially with their in-house movements.

[gregalonzo]

IWC has over $800 million in annual sales and they are quickly approaching the billion $ mark. While I may not particularly care for their models, others obviously do.

[bspsmyf]

IWC is the first fine watch for me. I owned a Portofino which is a nice dress watch. Very reliable even though it does not use IWC In house mechanics.

[greynearing]

I have a Mark XX in blue on bracelet. I bought it because of the dial color, brushing, and layout (including hands).

I purchased an Explorer, Datejust (blue), Explorer II (old reference), and a Tudor 1926 around the same time as the Mark XX, and the Mark XX was my favorite from this group.

[defenstrator]

I have an IWC Portuguese. I love it. I bought because of the aesthetic and the new in house movement.I didn’t even know they sold pilot watches at the time.