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Dr. Juan Orduz: Introduction to Uplift Modeling
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Speaker:: Dr. Juan Orduz
Track: PyData: Machine Learning & Stats
In this talk we introduce uplift modelling, a method to estimate causal effects of a treatment, e.g. a marketing campaign, to effectively target customers that are most likely to respond to it. We describe the most common methods to estimate such effects by working a concrete example.
Recorded at the PyConDE & PyData Berlin 2022 conference, April 11-13 2022.
Track: PyData: Machine Learning & Stats
In this talk we introduce uplift modelling, a method to estimate causal effects of a treatment, e.g. a marketing campaign, to effectively target customers that are most likely to respond to it. We describe the most common methods to estimate such effects by working a concrete example.
Recorded at the PyConDE & PyData Berlin 2022 conference, April 11-13 2022.
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