Should I Trademark My Logo in Color? Claiming Color as a Feature of a Trademark

Trademark attorney Aiden Durham is here to answer the age-old question: should I trademark my logo in color? If you are submitting a trademark application with the USPTO to trademark a logo, you will need to indicate if you want to claim color as a feature of the trademark. Learn what it means to claim color in your trademark and when you should or should not trademark your logo with a claim to color.

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00:00 Intro
01:15 Claiming color as a feature of a trademark
02:33 When you should not claim color in your trademark
03:06 What it means to claim color or not claim color
04:45 Trademark application tips with claim to color
06:49 Trademark application tips without claim to color
07:58 When you should claim color in your trademark
11:17 Outro

[oceanbelow]

Waiting on my TM now! Then I’ll move into the logo, thank you for this!

[myflossyposse]

Do you have a video on the difference between trademarking a business name verse business Logo and the process?

[GarytongueBetz-vlfu]

This explain why on that Website you showed Walt Disney's Alice in Wonderland, Walt Disney's Peter Pan and Winnie The Pooh (by Disney but without Walt or Disney in the trademark) has no claim to color while the new Horror Movie: Winnie-the Pooh: Blood and Honey has a claim to Blood Red and Light Orange in their logo. To be honest, this works the exact Opposite of what I thought, so I am glad I clicked on this video. I learned alot!

[nevertoolatewithnat]

Is it possible to trademark the color independently of the logo?

[johnherrera]

Thank you, Be my wife.. you are so beautiful ... this help me a lot. I considering to stablish a strong trade mark.

[SupaCoop]

So let me get this straight. If I trademark my logo with a specific color or colors someone can file my same design with different colors? If I file in black and white they can't file my design in any color? Am I not as protected if I trademark in color?

[VioletEmerald]

Thanks, this is helpful! I haven't really been watching your other trademark videos but now I have a brand new logo that a logo designer made for me, and it probably would be wise to trademark it asap. I hope I have the rights to do that? I don't have my logo in black and white though... I can probably use a video editing software effect to just make it black and white for the sake of the image file being uploaded when I trademark it. I hope.

[GarytongueBetz-vlfu]

Should I spray paint my white cat with all the colors of The Rainbow? 🌈