Qualcomm Takes on Apple: The Battle For Chip Speed

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In this episode we dive into the how Qualcomm is looking to be a new challenger to both Apple and Intel. This was thanks in part to a purchase of the firm Nuvia in 2021 made from ex-Apple engineers.

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--- "New Thinking" written by Dagogo Altraide ---
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Producer: Dagogo Altraide--- About ColdFusion ---
ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment.

» Twitter | @ColdFusion_TV
» Instagram | coldfusiontv

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--- "New Thinking" written by Dagogo Altraide ---
This book was rated the 9th best technology history book by book authority.
In the book you’ll learn the stories of those who invented the things we use everyday and how it all fits together to form our modern world.

Producer: Dagogo Altraide
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Had to re-upload due to an editing error, there was 20 seconds of black screen for some reason so apologies for that. Enjoy!

ColdFusion
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The CPU war we expected: Intel vs AMD
The CPU war we got: Apple vs Qualcomm
What an era we are living in

Starexe
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this sort of competition is always good for the consumer. Great to have another player in the ring.

cli
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The success of Qualcomm is going to depend on how much Microsoft, or a joint effort can improve emulation. Apple had a very good emulator out of the gate while they transititioned.

michaelkhalsa
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Now Microsoft MUST make their own Rosetta though, for this to work. The problem with Windows on ARM is retrocompatibility. Without programs no one will move to ARM, and devs won't either, making this problem worse and worse over time

piereligio_ds
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I'm sure Qualcomns partners will have no problem making it feel like a Celeron chip from 2006.

PorscheFan-gz
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Hard to say for sure right now that Qualcomm is outpacing Apple. Apple is selling M3 Powered Macbooks right now while Qualcomm is still pretty much selling a “promise”. By the time retail devices/laptops containing the Elites come out, the M4 will be knocking on their doors. And we still have the issue of poor Windows on ARM optimization and the difficult task of convincing developers to switch away from x86. Microsoft has been trying for more than a decade to make Windows an ARM a viable alternative but they still haven’t gotten it off the ground. I’m not holding my breath on this one.

arondyte
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The advancing of technology never ceases to amaze me. Simply incredible.

Lauterec
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Its funny all these companies had talent to design efficient chips but never did until Apple did. Most of them were chasing benchmarks but never thought laptops can be used without spinning a fan.

yp
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You're right; this is good for the consumers. The competition game is based on who or which company can deliver what is best and consume less. It's all about innovation guys. Let the show continue and for sure I'll stay tuned.

norbertsangano
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Regardless of what side you're on, competition is great for consumers

undeadwilldestroyall
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Lower power draw without sacrificing speed and performance was always the Holy Grail...lower power consumption with greatly improved speed and performance equaling longer life and less battery as described here sets a new standard. So what's beyond the NEW Holy Grail. Yikes this is exciting stuff! Great job as usual CF!

peterjeffery
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The problem with Qualcomm's new chips is that they aren't in any devices right now. So, even IF Qualcomm has a benchmark chart stating this or that, Apple's chips are in devices that people have in their hands today. People are getting real world benefits that I don't think we'll see with Qualcomm chips until Windows catches up in the ARM software conversion department. Qualcomm isn't really outpacing anyone here and Windows is late af to the ARM game.

isnull_or_empty
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Considering how much power the last few generations of AMD and Intel chips have been consuming... This is very welcome news!!

cannyx
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Outpaced? Man, Qualcomm's new chip hasn't been even shipped yet.

dorothyjose
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"The crowd was chattering amongst themseleves"...then pans across a row of people all scrolling their phones. Lol.

UncleChopChop
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The Qualcomm announcement was a paper launch (concerning Snapdragon X Elite) while the Apple "answer" was not. Snapdragon X Elite is already losing to the M3 family when we consider both power consumption and performance, and next year Apple will probably launch, not just announce, the M4 family. I'm not surprised, but I want more competition against Apple, that's the best way to make Apple do an even more excellent job in their chips.

ThePowerLover
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"I'm not a fan of fraud stories or history videos, but when it comes to new technology, I'm thrilled with your content. That's why I'm subscribed!"

spencernorman
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Glad i waited until you dropped the limited edition rerelease 😍😭

kartierglory
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Glad to see Qualcomm coming up with something competitive. They have been pushed in a corner since companies started designing their own Arm chips.

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