What is Vevo?

If you spend any time on YouTube, which you obviously do, chances are you've seen the word Vevo. Either in the corner of a music video or even in the name of some channels. You may have been wondering what it is, so this video provides the answer.

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[chase]

"who is vevo and why is he in almost every song?"

[nicholas_scott]

The main reason for VEVO is that before it existed, the record companies spent a fortune FIGHTING youtube to pull its unauthorized content, and loosing that battle. So they went a different route by forming VEVO- Put there own content on youtube to offset the authorized music.

[MrLego]

obviously vevo is the thing that spams my recommended

[balencimoney]

Music video creator: exists
Vevo: *OUR music video*

[mtgdog]

Vevo switching to paid subscription would be a horrible business move. Interest in music videos is nowhere near what it was 35 years ago.

[eve]

vevo exists becausr prior to it in 2009 the videos were sorted by RecordLabel *not artist*. so there were like 7 thousand vids per channel! all the artists mixed together & it was hard to find the official videos. so then labels got together & made vevo to indicate that yes this artist is official. it was basically verified channels before verifying an account was a thing.

[LeakCentral]

You have a talent for stretching videos to 10 minutes

[chrisarredondo]

Lol, who needs Vevo when you have the YouTube 'Topic' bots? 😂

[seauwen]

Theres no way people will pay to watch music videos it will never happen

[stcenturymouse]

I'm one of those people who just plays YouTube vids in the background to hear rather than watch, so if you wanted confirmation for your suspicion that those people exist, I'm at least one.

[Cyranek]

watch the video at 2x speed if your a normal functioning human being that doesnt need to be talked to at a snails pace

[brandonjasso]

If you put the speed at 1.25, it sounds more normal then the actual speed.

[AP-exqz]

He's reduced the speed of his speech, to hit the 10 min line

[jemcrew]

Vevo is the thing youtubers put at the end of their channel name to seem like musicians.

[timdegoede]

Back when T-Series was still a minor threat....



I love you Pewdipie 😢

[BigKleib]

How would them moving off of YouTube make sense if Google owns a portion of the company?

[jjamsen]

i was looking for a channel like this. companies and business. good job!

[tylerkwastaken]

simpler times, when tseries was only the 8th most subscribed

[toolazytochange]

Legend says that if you put this video's speed to 1.25 he actually sounds like a normal human being.

[nycuba]

0:36 Look at number 8...







no one knew what was coming