YouTube Ads Are Changing FOREVER (What You Need to Know)

Attention YouTube advertisers: The biggest change in Google Ads history is coming, and you need to be prepared. Google is shifting all YouTube ads to "Demand Gen" campaigns by Q2 2025, and if you're not ready, your existing campaigns will be automatically migrated - probably not in the way you want.
After managing millions in YouTube ad spend, I'm breaking down everything you need to know about this massive change.

This isn't just another platform update - it's a complete transformation of how YouTube ads work. Starting March 2025, you won't even be able to create new Video Action Campaigns (VACs). Instead of waiting for Google to automatically migrate your campaigns in Q2, learn how to take advantage of this change now.

The good news? Early testing shows that these new Demand Gen campaigns can actually improve engagement and conversion rates by leveraging Google's AI across their entire ecosystem. Learn how to combine video and image assets in ways that weren't possible before, and reach your audience across multiple touchpoints.

Don't wait until Google forces this change on your campaigns. Whether you're currently running YouTube ads or planning to start, this might be the most important video you watch this year.

#YouTubeAds #DemandGen #GoogleAds #DigitalMarketing #VideoMarketing #AdStrategy #2025Marketing #YouTubeMarketing #MarketingStrategy #AdUpdates

Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!

Copyright 2025 AdOutreach

[AlericHeckYT]

Important timeline for YouTube advertisers:
March 2025: No new Video Action Campaigns
Q2 2025: Automatic migration to Demand Gen
For those already running ads: Start testing Demand Gen campaigns now. Don't wait for automatic migration.
Drop your biggest question about this change below - I'm creating detailed follow-up videos based on your concerns. Seeing a lot of questions about image assets and creative requirements - let me know if you need clarity on anything specific.
Update: We've already started testing these campaigns with clients and seeing some interesting results. Want me to share some early data in the next video?

[diannelawrence]

YouTube is out of control with constantly interrupting ads and it's getting worse. In what universe do you think people are actually gonna stop and listen to each ad interruption as they get more and more annoying? Actually it's helping me break my YouTube addiction. I'm not as interested in going on anymore.

[kenneththugge]

The ads are out of control. It’s to much. I can’t enjoy watching content

[Morgan-zfyz]

I hate that these ads are cutting into 3-4 minute songs. 5 ads for a 12 minute Shark Tank episode. At this rate I hope YT gets brought out or canned

[Falcon_Serbia]

Not one time in my entire 30 years of life has an ad ever made me want to purchase whatever product it’s pushing not once…

[jamesledger]

Ads have totally ruined YouTube. I never watch ads and I use the internet less and less by the week

[erock]

Dude. The ads are making YouTube impossible to watch. I just watched a ten minute video and every two minutes I was getting 3 minute ads. It took almost half an hour to watch.

[EhlerLendingTeam]

All this Ai targeting killed our ads. YouTube went from our best lead source to our worst.

99% junk bot traffic.

Almost overnight clicks 100Xed, but conversions went down to almost nothing.

We want very simple, yet specific local targeting. When the algorithm expands on that, it ruins everything.

Is there a way to turn all this crap off?

[TheJamesvgnr]

Bye bye YouTube.
Going back to books and CD's!

[kisungura_moyo]

Youtube finally figured out how to make us pay for Youtube. I'm not watching 25 ads on a youtube. I'm about to go to patreon and see how many people I watch have that as an option instead. This is annoying AF. Not. Doing. IT.

[X_Zaza_X-yo]

Dude im getting these random ahh ads like in mobile video games the whole screen just turns into ad

[liketolooker]

Hey everyone, TikTok has auto scroll enabled on iPad im done with YouTube

[VDIAds]

We've been using Video ads and they've brought us tremendous results. Honestly, this sounds like all this will do is drive up our marketing costs and lower the quality of our leads.
Through our testing we've found Youtube Video ads is where we get the highest quality leads for the best price. This is somewhat frustrating as now priorities need to shift to make sure we don't get absolutely destroyed with this new campaign that puts our ad in places we really don't want it to be.

Thanks for the video, much appreciated

[wiltonpaskemin]

Anyone know another app we can switch to? I am going to boycott this company

[TheMattjudo]

you clearly have over learned some marketing bullshit about waving your hands around and shifting cameras. It's weird. it's so weird I'm not going to keep watching your video. You look desperate for attention or something.

[megatron]

no Idea what your talking about, thumbs down

[wiltonpaskemin]

Anyone know another app we can switch to? I am going to boycott this company

[wiltonpaskemin]

Anyone know another app we can switch to? I am going to boycott this company

[wiltonpaskemin]

Anyone know another app we can switch to? I am going to boycott this company

[wiltonpaskemin]

Anyone know another app we can switch to? I am going to boycott this company