Opt-In Text Messaging: How to Grow Your Marketing List | EZ Texting Tutorial

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Looking for a new way to continue the conversation with new and returning customers at scale? Try opt-in text messaging and boost your text marketing list today, with EZ Texting!

EZ Texting empowers brands to stay relevant, nurture personal conversations, grow customer contact lists, and see more significant returns from text marketing campaigns through customer-focused list growth tools that simplify the text subscription process, including keywords and Web Sign-Up Forms, and QR codes.

Join EZ Texting Product Manager, Abby Kiesling, as she goes deeper into the importance of opt-in text messaging and how your brand can make it easier for customers to stay connected.

EZ Texting has served over 210K+ customers and is a recognized SMS solutions leader for small and medium-sized business users, setting the standard for professional texting.

Our messaging solutions allow businesses to easily and effectively reach and engage their mobile audiences. EZ Texting is also continuously recognized as a Best Place to Work — including 2022 wins in Los Angeles — with employees located across the globe.

✓ Ranked the #1 SMS marketing software
✓ Helped 210k+ customers succeed
✓ Delivers 6X more engagement than email
✓ 8 billion total messages sent
✓ 99.8% delivery rate
✓ 100% Proprietary cloud-based platform
✓ Industry pioneer and leader since 2004

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Opt-in text messaging is the most cost-effective way to market goods and services to groups of people simultaneously. When you get people to opt-in to text message marketing, you'll have a direct line of communication with people who buy from you.

When you get people to opt in to text message marketing, you'll have a direct line of communication with people who buy from you.

These are people who have given you permission to ask them to buy from you regularly, so you're never spamming them. They can easily opt out if they find that the messages you send aren't resonating.

And the great thing about building an opt-in text messaging list is that once you kick it off, it's on autopilot. There's no knocking on doors, cold calling, or frantic networking involved. The leads come in, and then you can spend more time nurturing and converting them.

In this post, we'll show you what opt-in text messaging is, how it can help, why it saves you time and money, and how to launch a results-driving opt-in text campaign.

What Does Opt-In Text Messaging Mean?

Opt-in text messaging is the most cost-effective way to market goods and services to large groups of people simultaneously. However, because there are rules to follow about how you conduct opt-in text messaging, you cannot simply buy a list of cell phone numbers and start texting. You have to build opt-in lists.

Short Message Service (SMS) marketing is a “permission-based” activity. This means that potential customers have to give their permission for you to send them marketing text messages.

VIDEO GUIDE
0:00 - Opt-In Text Messaging
0:21 - List Growth Tools
0:33 - Table of Contents
0:46 - What Opt-In Text Messaging Means
1:01 - How Does It Help Build Campaigns?
1:21 - Why Does It Save Time & Money?
1:44 - How To Launch Successful Campaigns?
1:59 - SMS Opt-In List Guidelines
2:33 - Ready To Grow Your Marketing Contact List?

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