Our DBA Program - A Doctorate for Business People

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Find out more about our DBA program with our latest graduate, Serag El-Din Yassin, CEO and Founder of Integrated Marketing Consultancy in Cairo, Egypt. Serag wrote his DBA thesis entitled Social Media Usage Impact on Word-of-Mouth and Brand Loyalty in Egypt: A Business Perspective. He is the first DBA candidate to successfully pass his thesis defense this year and now proudly holds a Doctorate of Business Administration from Geneva Business School. Here he explains the difference between a PhD and DBA, the hard and soft skills he acquired during the program, how it changed his career prospects and offers advice to anyone considering this challenging yet rewarding and prestigious degree.

#RealBusiness #ResponsibleLeaders #GenevaBusinessSchool #DBA #Doctorate #StudyOnline #ADoctorateforBusinessPeople

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