Protecting Yourself from Fraud: Practical Tips in 2024 w/ Kathleen Peters #DataTalk

In this episode of #DataTalk we welcome back Kathleen Peters, Chief Innovation Officer at Experian Decision Analytics, as we dive into Experian's annual Future of Fraud forecast. Kathleen gives us an in-depth look into the 2024 forecast, highlighting the role of generative AI in today's fraud landscape. She also walks us through the most prevalent types of fraud attacks and shares invaluable advice on how consumers and businesses can protect themselves against fraudsters.

Kathleen is Chief Innovation Officer for Experian’s Decision Analytics business in North America. Kathleen and her team are continuously looking for new ways to solve customer challenges, by defining product strategies, new paths to market and investment priorities for Experian’s decisioning, analytics and identity capabilities. Having lived and worked in Silicon Valley for nearly two decades amidst fast-paced innovation, leading-edge technology breakthroughs and business model disruption has influenced Kathleen’s approach to strategy and business thinking at Experian. The last two years, Kathleen has been named a “Top 100 Influencer in Identity” by One World Identity (OWI), an exclusive list that annually recognizes influencers and leaders from across the globe, showcasing a who’s who of people to know in the identity space.

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DataTalk is a live video show and podcast featuring data science leaders at top organizations — including MIT, Caltech, United Nations, Gartner, Amazon, Dow Jones, etc. DataTalk is hosted by Mike Delgado, Director of Social Media at Experian, and Destiny White, Social Media Specialist at Experian.

Complete YouTube playlist:

For show notes and a complete list of shows:

Index:
00:00 Intro
01:13 Experian’s annual Future of Fraud forecast
01:35 Discussion on the impact of generative AI on fraud today
03:26 Overview of various types of fraud attacks to be cautious about
05:10 Examining the re-emergence of bank branches
08:00 Tips on how consumers can protect themselves from fraudsters
09:18 Highlighting common scams on the web to be aware of
12:12 Advice on how businesses can protect themselves from fraudsters
13:20 Overview on Experian’s fraud prevention solutions for businesses and consumers
14:42 Wrap-up and personal advice from Kathleen