How to Price Vintage for Resale - 3 Methods for Pricing Vintage Clothing Resell Depop Poshmark Etsy

I get asked quite often about how to price vintage items for resale. In this video I'll go over 3 methods of pricing that should cover just about everything you need to know! From brand new Etsy vintage sellers to experienced resellers who are looking to dive into vintage, this pricing guide is for you!

I'm a full time fashion and vintage reseller on Poshmark and Etsy, with a handmade business on Etsy! Mother of 2 small boys. Join me on my travels, work with me, and learn some stuff along the way.

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Music credit to Bensound

[ktinx]

I know this is an older video, but I felt compelled to comment :) Lots of great information! I have been selling vintage for over 30 years - I used to sell on eBay in the very early days (the late 1990s... before they even had PICTURES!!) but now only sell in a retail environment . As a long-time vintage seller, I very much appreciate that you're bringing up how much WORK and KNOWLEDGE goes into this. So many people seem to think that they can just walk into any goodwill/thrift and pick up tons of 1920s-1970s dresses for next to nothing - but it takes a lot of time to find this stuff and a lot of experience to know exactly what it is you're looking at (just because someone *thinks* it's a 50s dress, often doesn't mean it actually is!!) - and they also seem to think that just because you might have paid "only" $5 for something that asking anything more than $20 is just being "greedy". I promise you - there are NO vintage resellers out there getting rich! lol! Most aren't even breaking even! They're all busting their butts just trying to save these lovely items and earn a living in the process. For every item that is sold for a very healthy markup, there are dozens more that never sell or sell at or below what was paid for them (not counting the time that went into finding it plus For some reasons, like many women-dominated businesses, the time and effort of vintage/clothing sellers is often not appreciated - many people seem to think they're supposed to do it basically for free. The only part I disagreed with you about was charging higher prices for larger sizes - it absolutely has nothing to do with sizeism and is no different than why/how you'd price anything else. Rarity is a basic part of the pricing formula for vintage - when dealing especially with older vintage, the XS & S sized items are just far more common. Items in the L - XL and higher ranges are *very* hard to find - especially in good condition, for some reason? Something in a 2XL from the 1930s is like a freaking unicorn lol. Just like anything else, pricing is determined by supply and demand. There is a much higher demand for items in these sizes - but a much *MUCH* smaller supply. Of course, you have every right to price things in whatever way works for you - but in general, anything that's underpriced in *any* market runs the risk of being snapped up by another reseller. Obviously, pricing items under market value can make that customer who buys it very happy - but probably half the time it's just leaving "meat on the bone" for someone else to buy and flip it... which is totally fine (personally, I don't mind if another seller can buy from me to resell... as long as I'm getting the prices/profit margins I need to make. But it REALLY bothers some sellers!). Personally, I find that pricing them according to their rarity means that I actually still have some in stock when my customers come looking for them. If I priced them the same as their easier-to-find XS counterparts, they'd all be snapped up lickity split, leaving none in stock for my customers when they really need one - often for long periods of time - until I can find more. I'd rather be the place my customers KNOW they can always come to when they need something! But - no judgement! To each their own! I just felt I had to put that out there because there's already enough people out there that think vintage sellers even existing is somehow being greedy - that we should just leave all the vintage out there for people to buy cheap, rather than being the people that are SAVING this stuff from landfills and making sure they're available for buyers when they're ready to buy! I can grow strawberries at home - but personally, I'd prefer to spend my time doing other things and when I want strawberries, I go BUY some! Then I'm helping to support other parts of the economy like the farmers, their workers, the farmer's market or grocery store, etc. OOps - sorry for the novel! Keep up the great work :)

[SweetImmaculateHeart]

I have watched a TON of videos about selling vintage and this was in the top percentage for helpful and concise info. Fantastic job. Thanks so much.

[SuperGeeked]

That telephone cardigan is fabulous! Love being able to see some of your collection.

[thecrafticlesofyarnia]

So glad to have found your channel. That telephone print sweater is just too adorable!

[vintagereveries]

This first part is so much of my original burnout. I was selling too cheap and spending lots of time researching. It was (and is) also hard to value what I had because I got so much given or for ridiculously good deals.

[bryannabertolino-larson]

Fantastic content! I saw where someone else commented about flat lays so I thought I'd add that I find them to be helpful for showing how to style items that you aren't able to model. It helps to jazz up items that would look very basic on a dress form. Thanks for another informative video!

[sweetnessofbeing]

This is really helpful. I had to shut down my shop cause I was selling my stuff cheaper than Walmart! Haha. Hoping to reopen it and appreciate the info!

[meirawainstein]

So well put about the value of the person saving the item and bringing it back to the market and recognizing that worth! That eye and knowing it's a piece that still HAS value IS the value! But let's be honest - no one can bring the value of the vintage pinup perfection you bring <3 As always, I adore everything you do!

[annebarden]

Really informative video I'm a new vintage/reseller and pricing is very much random for me it's great you have 3 methods, sensible decision making too

[gabriellelenne]

This video was incredibly helpful! I have just started selling vintage and I have directly applied what I learned in this video!

[meggie]

Me: "Don't fall in love with anything."

Them: Pulls out mushroom dress

Me: "Dang it."

What a beautiful dress to own tho. Happy for you!

[jenniferw]

This showed up in my feed and it may be older content, which doesn't matter to me, but I found it exteremely helpful. I've also watched a lot of different videos but yours was spot on for intelligent, useful information that was very well done. Thank you, I loved it.
I've got a lot of vintage (a few Miss Elliette) the platforms I list on to test the waters either take a hefty cut and most buyers are serial low-ballers or there's little interest. I'm seriously considering trying etsy, not sure

[ragingloons]

This is so helpful! Vintage is our favorite thing to sell, but since we only do Poshmark we really don’t get much for vintage items. It seems like people are just kind of looking for a deal on that platform. Your video really made me want to look more into Etsy so when/if we find those really cool vintage pieces we might be able to make more AND they might end up with people that appreciate them more. Thanks for all the info!

[whitenoise]

Late to the party, but this was so useful! I was already casually reselling on Poshmark when I just kind of happened upon some really amazing vintage pieces, which got me interested in the vintage reselling world. It's intimidating though! This was a really great video that actually helped me way more on figuring out where to invest my time research-wise so that I could level up to like journeyman status at least. I will say that there are issues for those of with space concerns when it comes to the photography aspect--a dress form is such a commitment for anyone with storage concerns, and though I think I'll investigate the flat lay solution that I've seen mentioned in other comments, even that's requiring some serious brainstorming. Anyway, I'm like a research-minded person, so I'm less worried about finding resources to teach myself how to identify and catalogue vintage pieces, but it's at least good to know that the photography component might be a serious barrier before I get in too deep. Again, this was all such great information, and I really appreciate your expertise (and that you took the time to share it!) <3

[Passionhearted]

Great information & great job on video presentation!

[Murrayed_Life]

Hi! My friend Victoria over at Super Geeked sent me your way and I see why! You are super knowledgeable about vintage. Love your hair! Can’t wait to see more videos from you :)

[saraleecoleman]

There are professional vintage sellers who do flat lie photos that are extremely professional! Lucky Dry Goods, in Ballard, WA, is one example of this. They own two retail stores also. Beautiful photographs!

[Rumade]

This was really helpful thank you! I'm hoping to start a physical vintage shop in my hometown and hadn't a clue where to start with pricing

[mpatrick]

I definitely needed this! I knew you would have it! Thank you!

[VictoriaRickert]

Great video and on point!thanks so much for sharing, love the items you showed. Great ides the 6.5 selling price point. I've been selling vintage on Etsy for 10 years and although I have been doing most of what you mentioned, comping with current style trends I haven't thought of and probably undersold a few items. And, most importantly vintage is a love of fashion and and fashion in history, Lots of decadent time to clean and prep a garment to present to the right buyer. Also just getting into fast fashion Poshmark stuff because my daughters have a lot for me to sell.