9 Push Notification Strategies to Drive App Engagement & Retention

Push notifications are clickable, pop-up messages sent by an app to your mobile device or desktop. They’re designed to grab user attention and convey important messages — even when the app isn’t open.

Examples of push notifications include time-bound alerts for sales, reminders for daily activities, triggered messages based on user behavior, transactional updates on order status, abandoned cart prompts, and rich notifications with multimedia elements to enhance engagement.

Did you know sending a push notification in a user’s first week can increase retention by 71%? In this video, we’ll show you how to use push notifications effectively to boost engagement, drive conversions, and retain your app users.

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🎞 Video Chapters:
00:00 Intro
00:21 What are push notifications?
00:36 Benefits
01:10 9 tips for successful push notifications
02:52 Key metrics
03:29 Top 3 takeaways

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