What is GROWTH MARKETING? // What does a growth marketer do & what skills do you need to become one?

I invited Aazar Shad to speak about all things growth marketing.
We cover things like what it's like to be a growth marketer, how growth marketing is different (and similar) from other areas of marketing, what growth marketers do, what are his most recommended resources for anyone who wants to follow this career path, and so much more!

Feel free to ask more questions in the comments and I'll ping Aazar to check them! :)

It's a long chat so feel free to refer to the timestamps to see what we cover.

TIMESTAMPS
00:00
01:17 How did you find your way into growth marketing? 
01:54 Digital marketing vs growth marketing
03:57 Job opportunities are wide and big
04:19 Why did Aazar choose growth marketing?
05:58 Difference between growth marketing and other areas of marketing
08:07 What skills are important for a growth marketer?
09:56 Sweet spot: balance between creative & analytical
13:26 What are top 3 things you'd recommend someone do if they're interested in growth marketing or getting into marketing?
18:14 Can you tell us about a successful marketing campaign you've been involved in?
23:05 How is the Growth Marketing Stories Podcast going?
30:18 Aazar's recommendations for sources on growth marketing
32:20 What would you do differently if you were in your 20s?
37:39 What are some of the recent, interesting, changes in growth marketing strategies?
38:54 What is the best way to learn Growth Marketing in 2021?
39:31 What is your point of view on “Growth hacking is mostly applicable in startups and not in established companies, true or false”?
40:41 Growth marketing can be applied to all the aspects of digital marketing (paid, seo, sea, automation, inbound strategy,...). How to acquire such a broad expertise? I am starting in the paid area because it requires optimization and scaling skills, is this a good way?
42:16 Growth marketing / hacking are mostly being applied in SaaS. Any tips in applying for physical products?

Growth marketers to follow: Julian Shapiro, Brian Balfour, Peep Laja

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#growthmarketing

Hope you enjoy!

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!

[harrykendall]

Fantastic episode with a fantastic guest! Great subtle interviewing letting him shine.
Very inspiring, thank you Elif and Aazar!

[samaeyonnaise]

1. Understanding the data
2. Copywriting
3. Outside the box thinking
4. Proactive approach
5.

[elizeebz]

It’s so true what he says at 19 mins. I was a Digital Marketing Executive earning £32k and how I’m offered a Head of Marketing job at nearly six figures in just two years just because I did Instagram lives about marketing

[internethomietres]

Thank you Elif and Aazar! Enjoyed this conversation a lot and learned so much.

[Theemadmagz]

I appreciate your channel so much Elif! These conversations are my favorite as i navigate my marketing career.

[mazmedia]

so cool. so interesting. im getting sucked in. I am an accountant by profession. Can you recommend any accounting podcasts or channels, where they talk like you guys. I would highly appreciate it.

[mrbanks]

Thanks for this video <3 Very intersting and helpfull ! Glad my question was featerued and happy to see that I'm on the right way

[mrs.melancholia]

Thank you Elif abla and Mr. Aazar this video destroyed all of the queetion marks on my mind. I was already a marketer ( growth marketer) and i didnt realize that

[gabrielmelgoza]

@Elif Hiz how long would it take to make a living doing marketing? Having no experience where do I learn how to do this job?

[sormeh]

Thanks for this fantastic valuable video. Is CXL course certification better than Coursera?

[hazemzeidieh]

Regarding understanding Google Analytics! does that mean that an expert in Google Analytics is considered as a growth marketer?? I took the DMI course "digital marketing" and am afraid that both has the same content to some extent as Google analytics was part of that course!

[gabrielmelgoza]

Is this a self taught skill or do you go to school?