Do's & Don'ts of Word of Mouth Marketing

Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more. Here we go through some good advice on helping develop better word of mouth marketing skills.

#marketing #wom #wordofmouth
Topic 4: Digital & Social Media Marketing

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Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.

Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.

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Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.

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[offthebeatenpathadventures]

I look at the bad reviews and look for patterns and then I decide if the bad reviews are a deal breaker.

I also appreciate when places explain what happened during a bad review. Dive Iceland had one guy talk about an illness and the issues he had with them. Later the owners revealed the illness was a hangover.

I went with Dive Iceland and another place called Stanley Submarines because of how they handled bad reviews. Stanley Submarines sent me a friend request on Facebook after the dive. I really appreciated it.

That's dirty when a place says they'll give you a bad buyer's review.

[tosht]

Don't sell? Of course you sell. The ultimate goal of word of mouth marketing is to push the product or service. Yes? Showing results is awesome but getting people to take the actual leap is not only the goal but the more difficult part of the process. You know that people are reluctant. That's a fact especially when money is involved. So yes, show real results but always always always ask for the sale. Of course that's a topic for another video. Selling is nuanced...not just hit-you-over-the-head late night infomercial.