IGCSE Business Studies: Chapter 3.3.2 Marketing mix - Price

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IGCSE Business Studies: 3.3 Marketing mix - Price

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Time stamps
00:00 - Intro
00:17 - Pricing strategies
00:41 - Cost plus pricing
01:37 - Competitive pricing
02:21 - Penetration pricing
03:07 - Price skimming
03:58 - Promotional pricing
04:46 - Factors that affect the pricing method
04:54 - Price elasticity of demand
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