I’m not like the other girls, I’m Chappell Roan

How did a “MISTAKE” in branding delay Chappell Roan’s success for 10 years?

And... did she just reach her breaking point after 10 yrs of wait? Breaking down 5 key success factors in Sabrina Carpetner's rebrand as your marketing bestie🫶🏻

Learn & Grow with me.

//🕙Timestamps:
0:00 Intro
Chappell 1.0 4:06
Chappell 2.0 5:48
7:09 factor 1
9:17 factor 2
11:04 factor 3
12:37 factor 4
13:47 factor 5
14:50 branding crisis?

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Sub count at upload: 3,375,710

[zoeunlimited]

What stands out to you about Chappell Roan's brand?
It is so refreshing to see the slow rise of both chappell roan and sabrina carpenter that both took over 10 years of slowly building a strong brand before their "overnight success"💜

[venividivixx]

it's always “prioritise your mental health” and “set boundaries” until someone actually does it. i hope her attitude can slowly trigger a change in the music industry and in the way artists are perceived by fans.

[Ophiotaurus_AKA_Bessie]

You know how when an artist dies from suicide or an overdose? And it comes out that the reason they they did it was because they couldn’t handle the pressure of constant touring. And everyone’s saying “oh they should have taken a break!” Well here’s someone who did that and what are people saying?

[catbuthuman]

People comparing Chappell’s pr skills to artists like Taylor Swift is wild to me. Taylor Swift has been big for at least 16 years. Of course she handles fame better, she has more experience.

[EmIdc]

It's genuinely refreshing to me to see Chappell not change her entire personality just cause she got famous. She feels like a real person with real values and feelings AND an amazing voice and incredible musicality.

[finslaw]

I find it funny when people say she needs a PR team when her lack of one is a defining characteristic that may very well spur changes in the industry.

[wafflesthearttoad]

I like that she’s ok with acting human and that she has boundaries and willing to enforce her boundaries. She is a person and no one is entitled to another person.

[antonn]

I don’t listen to Chappell Roan, but I’m glad her standing up to those weirdos who break boundaries just because a person is famous. You can support your favorite artist while not being a creep. It baffles me how people don’t realize famous people are still human 😭 They idolize them to the point they break boundaries which IS WEIRD. LEARN TO TAKE A NO PEOPLE!!!

[mariiapchelnikova]

It is for sure refreshing to see such huge artists who prioritize their mental health like a human being 💔

[mazapandust]

i was in that lollapalooza crowd and let me tell you...that was some of the most fun i've ever had in all my 10+ years going to festivals. i met and danced with so many random strangers and everyone was so hype to share the experience together!

[katiekotok]

I don’t search her out on spotify, but when her music is on the radio I do jam out and love it

[perlamedrano]

Imagine trying to Cancel Chappell Roan for setting boundaries

[sourgummyshark]

i love her sm. she's not here for anyone but herself.

(please stop with the 'yeah we love her!' 'noo! we hate her!' because they're both opinions that are valid and fighting over it won't do anything. you're wasting your life on a rage comment)

[DeadLkeMe]

8:16 she definitely is trying to weed out random "not true" fans. Look at her "political statement" she made. Stated that both sides have lots of issues and fans should do thorough research and critically think when people wanted to "cancel" her because she didn't do what they wanted her to do and pick a side. She's not pandering to her audience to create a following and is setting her boundaries. In the long run, THIS will be the key to her longevity.

[SKSquid_]

I'm not even a fan of her like that but I still think it's crazy how entitled ppl feel towards her or other ppl... she deserves respect towards her boundaries just like anyone else does.

[am_i_the_drama]

She's being an artist and is now embracing it but the culture of pop in which people think that they own the celebrities makes her look bad. She owns herself and that is unapologetically.

[BlackWolf-hiwi]

😂 CHAPPELL ROAN IS EXACTLY WHAT THIS GENERATION NEEDED A REALITY CHECK LMAO 🤣 I LOVE HER SHE DONT GIVE A F*CK

[thekazuhafanfp-ufsy]

chappell is such a girlboss :) i don’t even listen to her that much but she’s amazing

[teri]

fans calling chappell out of touch for not wanting to act like a zoo animal is insane behavior

[MaisieDuce]

As someone who’s been a fan of Chappel since covid times and completely get how overwhelming this is for her.

I saw her at a small event area for literally $30 a ticket around a year ago, and now she has some of the biggest crowds in the world watching her? And the whole rest of the world online too? I completely understand that it’s a MASSIVE jump. Chappel was never someone who wanted to make music for fame, she made the music because she wanted too and never much of that fame at all. She never used to get any hate for the alternative music she made because she had such a small select audience… now she’s one of the most hated or “cancelled” artists around